Category: Optimization Services

Learn Key Issues In Choosing An SEO Firm

When you have actually nearly made up your mind about a specific service provider, arrange an individual meeting across the table or share screens  to comprehend each other much better.

You develop an environment of smooth client-provider relationship to make things better. Prevent all type of warranties or validated assurances from Search Engine Optimization services since they hardly ever become a reality with most “expert SEO companies” .

It’s important that you understand the necessity of SEO services to enhance the position of your company website. You ought to have the ability to engage an ideal company to get reliable service in this regard, which is the important aspect of web advertising.

Getting the right provider is truly challenging in today scenarios, where you discover various suppliers contending with each other with numerous claims in support of their abilities. You must verify particular qualities of service providers prior to you engage one for the optimization task of your business website.

For all you novices out there and all you business who are paying for Search Engine Optimization services and do not understand exactly what you need to be getting, right here is a very fundamental SEO process:.

You should be able to engage a right service supplier to get reliable service in this regard, which is the vital facet of web marketing. It offers you a concept of capabilities of service suppliers, which helps you to make the decision. When you have almost made up your mind about a particular service supplier, arrange an individual meeting to comprehend each other much better.

Achievements of service companies are essential. It gives you a concept of abilities of service suppliers, which assists you to make the choice.

Begin examining the profiles of the team and the supplier members. When the company has a group of dedicated and experienced specialists, you are sure to get at least some results.

You should be able to engage a right service supplier to get reliable service in this regard, which is the vital facet of web marketing.

It is smart to engage the supplier, who is able to rank in the first three pages of the search engine result. You have to keep away from those carriers who are not able to enhance their own web sites in a good position of page positions in search engine result.

Online search engine Optimization or SEO experts? The most common feedback I get are: ‘My site was optimized when it was constructed … I’m currently paying a business for link structure … my relative are Search Engine Optimization experts’… etc and so on.

My most usual reply to these prospective customers is ‘however you’re not on the very first pages of the search engines, your website is nowhere in search engine ranking positions [SERPs], you shouldn’t be paying not to be on the first pages of the search engines!

When I inquire, ‘exactly what is search engine optimization’ and ‘exactly what are your suppliers in fact doing for you in SEO terms?’ most don’t have an idea. For all you novices out there and all you business who are paying for Search Engine Optimization services and do not understand exactly what you need to be getting, right here is a very fundamental SEO process:.

Keyword Identification & Study-– The first thing an excellent SEO company will certainly do is discuss your suggested keywords and search phrases. Using keyword study tools they need to discuss and advise the most appropriate keyword and search phrase choice for your company.

It’s pointless being number one on Google for a phrase which is never ever browsed for. They should be discussing with you the type services you offer and which of those you want to promote to get more customers to buy those services.

Web site Analysis— Is your current website online search engine friendly? Having the ability to set an internet site to tell the search engines who you are, what you do and where you do it, is just as vital as the online search engine being able to check out and index material on your internet site.

Competitor Analysis-– An excellent indicator of what level of SEO work is required in order to achieve your online marketing goals is to constantly evaluate the competitors.

The quantity of time, effort and money that your rivals have invested into Search Engine Optimization consisting of link building, short article writing and entry, will certainly constantly determine and influence just how much you have to in order to achieve similar results.

A good optimization of your website and Landing Pages by an experienced Search Engine Optimization services business will certainly provide a real time boost in your business. Recognizing that 90% of all SERPs choose from the 1st page in results

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078
 

 

 

 

Copyright Disclaimer:  Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

What Are The SEO Trends For 2017

 

If an internet marketing agency wants Google to quickly understand it’s client’s websites and landing pages to rank higher in the SERP, then the changes in or progression of these existing trends are a must for successful SEO.

Video Content

Video content has been on the rise for a little while now, and it’s not going anywhere in the foreseeable future. In fact, a high power at Facebook even stated that video will become the main type of content by 2020. Although it’s hard to predict – as for right now, written content is still the norm, but that doesn’t mean that it will always be. It also doesn’t mean that you should have variety in your content either.

However, as new technologies keep developing, Snapchat, Vine, Periscope, and even Instagram, video is not going anywhere in 2017. Even Google is experimenting with video ads in the search results. There are numerous types of video content that you can implement into your search marketing strategy – webinars, hangouts, step-by-step tutorials, expert Interviews, Q &As, etc.

Experiment with a few videos in your content, maybe as an addition to one piece you already have and see how it does. If it performs well, which we at LocalAd Connection think it will, you’ll discover it would be wise to placing more importance in video.

Mobile First Index

Mobile has already dominated the search marketing world. In 2015, mobile searches surpassed desktop searches for the first time ever. With this, Google said that mobile and desktop were equal. However, that’s not true anymore.

Google has since stated that it wants a mobile experience across all types of devices. Google recently announced it’s mobile first index. This is huge for the industry because now Google will crawl the mobile version of your site or responsive mobile version first, before the desktop version, and use that content to place you in the search results.

This shouldn’t be a problem if you use a mobile responsive version of your website. Also, there’s no need to start panicking right away – Gary Illyes, a Google engineer, has confirmed this update is still a few months away. However, this is something that everyone needs to be aware of and prepare for.

Voice Search

For a while, voice search was something that was floating around out there but wasn’t really playing a huge part in the search marketing industry. However, as mobile continues to increase and technology advances, voice search is gaining momentum. Today, 55% of teens say that they use voice search on a daily basis – with 56% of adults saying that they enjoy using voice search.

This trend is just going to continue to grow as we progress in 2017. Why is this? As we stated earlier, with technology advancing, voice search is just another way that technology can make our lives simpler. Isn’t just talking to your phone a lot easier than typing, especially when you are on the go or trying to multi-task?  (i.e. Don’t text and drive).

What makes this a technology to become familiar with, use and optimize is that voice searchers are not going to be entering the same phrases or keywords as someone who is typing on a computer or smart-phone. Since voice searches are more like spoken word, you want to make sure you understand the searchers intent and market to that. Use question words like who, what, where, when, why, can, how, etc. Hence,  you need to optimize differently for voice search versus the written text searches. Try reformatting your headlines into questions that include these question words.

Structured Data and Schema

Structured data really hasn’t been talked about as much as everyone  thought it would be lately, but it is a very important aspect in the SEO world. According to Search Engine Watch, structured data is information formatted in a way that can be universally understood. Through this structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings.

Schema.org is structured data that was developed by Google, Yahoo, Microsoft and Yandex, and it is a code that you can add to your website that allows all search engines to define it. While webmasters have been using this for a while, it’s been recently that Google has started to really use it to help crawl sites. Since it’s making their jobs easier and helps them to display rich snippets in the search results, structured data and schema are going to continue to gain importance in the SEO world.

Look for structured data and schema to start playing an even bigger part in websites now in 2017 and beyond. Search engines want to be able to crawl your website faster and easier, and with the advancements in this technology, they should start to implement it more.

Conclusion

Being mindful of these four trends will help you be more successful in your SEO efforts in the upcoming year. Make sure you optimize your search marketing strategies to account for these changes and use the professionals at LocalAdConnection.com for your online SEO marketing needs.

Call Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

 

 

 

 

Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

4 Quick Ways To Grow Your Site’s Authority

The Greater Your Site’s Authority, The Easier It  Is To Rank Higher For Keywords, Thus More Likely To Be Found By Your Target Audience

Before I jump into “Foundational” backlinks, I want to show you how to boost your site’s authority. Remember, the purpose of link acquisition to build the authority of your site.

1. Fix Broken External Links

Remember, every external link you place on your site leaks authority That’s why it’s important to audit your site (here’s an SEO audit checklist) to find broken external links. This applies to both external links in your content and in the comment section.

To find broken links use one or all the following:

Screaming Frog SEO Spider
Siteliner
Google Search Console
Ahrefs

2. Reclaim Lost Link Juice (404 Link Reclamation).

404 link reclamation is at the top of the list because it is the easiest. To find all 404 errors on your site use Google Search Console or Screaming Frog. Run the pages through a bulk check on Ahrefs or Majestic if you find 404 errors. I recommend doing both just in case you miss some links. You must 301 redirect them to a relevant page on the site or to your homepage when you find pages with link equity.

3. Find and Fix Redirect Chains.

Sometimes the most obvious solutions are right in front of your face. Once fixed, redirect chains are another simple problem that can boost your site’s authority.

4. Change 302s to 301s.

302s redirects block authority flow and could be stealing authority from your site. Identify all 302 redirects on and off your site, and change them to 301s. Once again, use Screaming Frog to find.
302s.

You now know how to improve your site’s authority without building new backlinks. Now it’s time to learn how to build foundational backlinks.

How to Build “Foundational” Backlinks.

“ Foundational” backlinks improve your site’s TrustRank.

The more “trustworthy” your site is, the better you will perform in the search engines.

The Foundational backlinks will create a layer of trust around your site. That’s because you will be using nothing but unoptimized, branded backlinks on authority sites. This system works extremely well.

Important note:  You should only use naked link or branded anchors for foundational backlinks.

Social Media.

The first thing you need to do is secure all your social media properties. At the very minimum, your business should have:.

Facebook.
Twitter.
Google + (Personal & Business).
LinkedIn (Personal & Business).
Pinterest.
Instagram.
You don’t have to actively market on these platforms, but it certainly wouldn’t hurt.

For example, for some clients we decided that Facebook was our best social media platform based on referral traffic and engagement. That’s why we are “all-in” on Facebook and not as active on the other platforms. Choose what platforms work best for your business. At the minimum, populate these accounts and share some content, so that you at least have a base.

Business Listings/Citations.

Google values business listings so much that it is apart of the local search algorithm. This should be more than enough for you to use them for ANY SEO campaign. The cool part about listings is that about 50% of them give you a DoFollow, unoptimized link.

Business citations are a perfect way to build a foundation of trust around your site. Remember, not all backlinks hitting your site need to be 100% relevant. I’m referring to business listings and social media profiles.

Google trusts these platforms and is well aware that all types of businesses will be using them. In a sense, they get a pass for not being relevant. Make sure you check out our citation building service if you don’t want to waste your time building citations.

Niche-Targeted Directories.

While most directories are pretty much worthless, there are some diamonds in the rough. Niche-targeted directories offer both a relevant and DoFollow link. As you know, backlinks with both of these characteristics are hard to come by.

Use these search strings in Google to find niche directories:.

NICHE + Directory (Example: “fitness + directory”).
NICHE directories.
NICHE + “submit site”.
Geo-Targeted Directories.

Geo-targeted directories are a must-have link source for local businesses.

Here are some search strings you can use to find geo-targeted directories:.
city + directory.
directory + city.
submit my site + city.
niche + city + directory.
city + directories.

Niche Relevant Blog Comments.

I’m always amazed why so many SEOs skip out on niche relevant blog comments. Too many SEOs neglect them because of the dreaded “NoFollow” tag. I highly recommend you don’t neglect them.

My agency uses niche relevant blog comments to:

A) create a layer of relevancy around our client’s site.

B) improve to the ratio of Do Follow and No Follow backlinks.

C) diversify our anchors in a meaningful way.

D) sometimes get small amounts.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

 

 

 

Copyright Disclaimer:  Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

 

Local SEO with a Winning Strategy

Search Engine Optimization (SEO) Targeting Your Audience Rather than Google

Here’s a basic consideration when planning your company’s SEO strategy: Has Google visited your site to fill out your contact form lately? Nope.

Why do so many SEO firms focus more on what Google is doing than on what people want?

We, at LocalAdConnection.com, have a core belief that if we spend as much time understanding people as we understand Google, you will win. Manipulation of Google is temporary, so we prefer to spend our time understanding your audience instead.

When potential customers are searching online, do they find you? Our customer-centric approach ensures that your site, content, and assets are being found.

We aspire to be the search firm that fights for the “attention of audiences” over the “anomalies of algorithms.” We are investing more time in understanding people instead of Penguins and Pandas. That might not be what you want, and that’s okay, but if this sounds like home sweet home, keep on reading …

Audience

Everything starts with the customer. If you don’t understand your audience, how can you give them the experience they want? We focus on identifying the people that are most likely to interact with your brand and find your content valuable. We’ll understand your audience (almost) better than you do. What are their needs, desires, fears, frustrations, pains, problems, anxieties, likely objections, aspirations, goals, demographics and motivations to determine your “avatar” consumer.

Experience

Our team defines the search experience your audience undergoes from top of funnel to bottom. Whether it’s figuring out where they hang out online or what mix of content is most easily digested … we’ll map out your audiences’ search experience path.

Strategy

With an understanding of the customer’s desired (or sometimes “perceived desired”) experience, we develop strategies to address top of mind questions your audience is asking, building out corresponding strategies to provide valuable answers that they can identify with and truly believe that you know them better than they know themselves. From writing content to getting it in the right hands, we’ll ensure that your audience finds you.

Execution

Knowing which strategies to implement, we will architect project timelines; taking goals, priorities, and industry trends into account. We never sit back and let our strategies run their course, we’re constantly optimizing and hustling, ensuring that our efforts are not only reaching your audience but affecting your bottom line.

Analysis

We want to be held accountable for the success metrics that your boss holds you accountable to. After all, we’re in this together. We only consider a project successful if you’re successful, and our in-depth analysis of our efforts ensures a win-win result with success for all.

Local_SEO_Optimization_Services

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

 

 

 

 

Copyright Disclaimer:  Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

 

How to Market Your Business With SMO

Why is SMO Essential to a Successful Business Marketing Strategy?

In this world of globalization, hardly anyone of us is not connected to each other. Basically, communication has been transformed in a new way. The days when we used to communicate through letter has gone along with the horse ad buggy and the typewriter. We used to depend on landlines and traditional telephones, but they have lost their charm and utility after wireless communication arrived through cordless and cell phones. The cell phone has managed to maintain its usability and grown in use in today’s requirement of communication. Now it’s the turn of Internet and especially Social Media. Social media is now an integral part of today’s fast growing life. It is not just a medium to entertainment but it is also a big platform to endorse networking, business, marketing, event, communication, reputation, branding, authority, etc.

Currently Social Media has influenced in corporate and business fields in a major way. Social Media Optimization (SMO) is the new miraculous trend of marketing your business and websites. Social networking sites are very popular and usable among masses. And this is the right track to aim your customers related to your business niche and theme. SMO becomes a most effective technique to get visibility and popularity in market. We help your company generate more followers and fans by using our creative marketing skills.

Our aim is to create a unique social media presence for your online business. We believe that an impressive social media presence depends on a large number of factors like followers, fans, likes. We increase your presence by updating informative content on your social media, enhance your online reputation by using 5 star video review/testimonial commercials on the most popular social media sites
such as Facebook, Twitter, Google Plus etc.) and also in many local directories such as Yelp, Yahoo, Foursquare, etc.. to maximize the conversion rate of visitors to customers. Engagement on these Social Media platforms is an essential tool for a successful marketing strategy.

smo_social _media_pembrok_pines_fl

 

Call Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078


 

 

 

Copyright Disclaimer:  Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

How to decide which is better, SEO or PPC?

WILL SEO OR PPC STOP OUR MARKETING MONEY GOING DOWN THE DRAIN?

Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. How do you know your marketing program is efficient and cost effective? A premier Internet marketing and SEO agency, creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.

Experts in professional local SEO, PPC management, display advertising and email marketing, local online marketing specialists, the most advanced call tracking technology available, E-commerce traffic and revenue generation experts.

A highly transparent Internet marketing company — in both work and communication.

Employing the latest Internet marketing and Web design strategies and techniques. Ideal reading for company leaders and in-house marketers wanting a high-level understanding of critical online marketing issues.
For example, we are often asked: “Which is better, PPC or SEO?” We probably hear this question more than any other from companies trying to figure out how to best spend their Internet marketing dollars. It would be great if there were a simple answer, but there are way too many variables for that to be the case. Here are some questions to ask about your organization that will help you zero in on the right answer.

How patient is our organization?

SEO usually takes months or longer to succeed, especially in competitive verticals. In contrast, PPC can obtain results very quickly — at a price, of course. Some company cultures have a difficult time waiting for results; if this sounds like your business, you may be fighting an uphill internal battle getting the level of commitment for SEO necessary for success.
How are your competitors succeeding?

Are your top competitors tearing it up with PPC, or are they noticeably absent? It could be that if competitors are shying away from PPC, they have already determined it’s not a good avenue. Instead of recreating the wheel, you can piggyback on their experience and avoid a flat tire. Same logic can apply to SEO.

Can you budget for both?

A very sensible approach is to implement a long-term SEO campaign while running PPC campaigns concurrently. If you can succeed on both fronts, you will tap into what are usually the two largest and most important sources of online leads. But can you afford to excel in both?

If you spread your budget too thin, you will not succeed in either PPC or SEO, and end up with a lose-lose instead of a win-win.

Still not sure which avenue is best for your company, contact us: www.localAdConnection.com

 

 

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078


 

 

 

Copyright Disclaimer:  Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.