If an internet marketing agency wants Google to quickly understand it’s client’s websites and landing pages to rank higher in the SERP, then the changes in or progression of these existing trends are a must for successful SEO.
Video Content
Video content has been on the rise for a little while now, and it’s not going anywhere in the foreseeable future. In fact, a high power at Facebook even stated that video will become the main type of content by 2020. Although it’s hard to predict – as for right now, written content is still the norm, but that doesn’t mean that it will always be. It also doesn’t mean that you should have variety in your content either.
However, as new technologies keep developing, Snapchat, Vine, Periscope, and even Instagram, video is not going anywhere in 2017. Even Google is experimenting with video ads in the search results. There are numerous types of video content that you can implement into your search marketing strategy – webinars, hangouts, step-by-step tutorials, expert Interviews, Q &As, etc.
Experiment with a few videos in your content, maybe as an addition to one piece you already have and see how it does. If it performs well, which we at LocalAd Connection think it will, you’ll discover it would be wise to placing more importance in video.
Mobile First Index
Mobile has already dominated the search marketing world. In 2015, mobile searches surpassed desktop searches for the first time ever. With this, Google said that mobile and desktop were equal. However, that’s not true anymore.
Google has since stated that it wants a mobile experience across all types of devices. Google recently announced it’s mobile first index. This is huge for the industry because now Google will crawl the mobile version of your site or responsive mobile version first, before the desktop version, and use that content to place you in the search results.
This shouldn’t be a problem if you use a mobile responsive version of your website. Also, there’s no need to start panicking right away – Gary Illyes, a Google engineer, has confirmed this update is still a few months away. However, this is something that everyone needs to be aware of and prepare for.
Voice Search
For a while, voice search was something that was floating around out there but wasn’t really playing a huge part in the search marketing industry. However, as mobile continues to increase and technology advances, voice search is gaining momentum. Today, 55% of teens say that they use voice search on a daily basis – with 56% of adults saying that they enjoy using voice search.
This trend is just going to continue to grow as we progress in 2017. Why is this? As we stated earlier, with technology advancing, voice search is just another way that technology can make our lives simpler. Isn’t just talking to your phone a lot easier than typing, especially when you are on the go or trying to multi-task? (i.e. Don’t text and drive).
What makes this a technology to become familiar with, use and optimize is that voice searchers are not going to be entering the same phrases or keywords as someone who is typing on a computer or smart-phone. Since voice searches are more like spoken word, you want to make sure you understand the searchers intent and market to that. Use question words like who, what, where, when, why, can, how, etc. Hence, you need to optimize differently for voice search versus the written text searches. Try reformatting your headlines into questions that include these question words.
Structured Data and Schema
Structured data really hasn’t been talked about as much as everyone thought it would be lately, but it is a very important aspect in the SEO world. According to Search Engine Watch, structured data is information formatted in a way that can be universally understood. Through this structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings.
Schema.org is structured data that was developed by Google, Yahoo, Microsoft and Yandex, and it is a code that you can add to your website that allows all search engines to define it. While webmasters have been using this for a while, it’s been recently that Google has started to really use it to help crawl sites. Since it’s making their jobs easier and helps them to display rich snippets in the search results, structured data and schema are going to continue to gain importance in the SEO world.
Look for structured data and schema to start playing an even bigger part in websites now in 2017 and beyond. Search engines want to be able to crawl your website faster and easier, and with the advancements in this technology, they should start to implement it more.
Conclusion
Being mindful of these four trends will help you be more successful in your SEO efforts in the upcoming year. Make sure you optimize your search marketing strategies to account for these changes and use the professionals at LocalAdConnection.com for your online SEO marketing needs.
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