Tag: SEO

Learn Key Issues In Choosing An SEO Firm

When you have actually nearly made up your mind about a specific service provider, arrange an individual meeting across the table or share screens  to comprehend each other much better.

You develop an environment of smooth client-provider relationship to make things better. Prevent all type of warranties or validated assurances from Search Engine Optimization services since they hardly ever become a reality with most “expert SEO companies” .

It’s important that you understand the necessity of SEO services to enhance the position of your company website. You ought to have the ability to engage an ideal company to get reliable service in this regard, which is the important aspect of web advertising.

Getting the right provider is truly challenging in today scenarios, where you discover various suppliers contending with each other with numerous claims in support of their abilities. You must verify particular qualities of service providers prior to you engage one for the optimization task of your business website.

For all you novices out there and all you business who are paying for Search Engine Optimization services and do not understand exactly what you need to be getting, right here is a very fundamental SEO process:.

You should be able to engage a right service supplier to get reliable service in this regard, which is the vital facet of web marketing. It offers you a concept of capabilities of service suppliers, which helps you to make the decision. When you have almost made up your mind about a particular service supplier, arrange an individual meeting to comprehend each other much better.

Achievements of service companies are essential. It gives you a concept of abilities of service suppliers, which assists you to make the choice.

Begin examining the profiles of the team and the supplier members. When the company has a group of dedicated and experienced specialists, you are sure to get at least some results.

You should be able to engage a right service supplier to get reliable service in this regard, which is the vital facet of web marketing.

It is smart to engage the supplier, who is able to rank in the first three pages of the search engine result. You have to keep away from those carriers who are not able to enhance their own web sites in a good position of page positions in search engine result.

Online search engine Optimization or SEO experts? The most common feedback I get are: ‘My site was optimized when it was constructed … I’m currently paying a business for link structure … my relative are Search Engine Optimization experts’… etc and so on.

My most usual reply to these prospective customers is ‘however you’re not on the very first pages of the search engines, your website is nowhere in search engine ranking positions [SERPs], you shouldn’t be paying not to be on the first pages of the search engines!

When I inquire, ‘exactly what is search engine optimization’ and ‘exactly what are your suppliers in fact doing for you in SEO terms?’ most don’t have an idea. For all you novices out there and all you business who are paying for Search Engine Optimization services and do not understand exactly what you need to be getting, right here is a very fundamental SEO process:.

Keyword Identification & Study-– The first thing an excellent SEO company will certainly do is discuss your suggested keywords and search phrases. Using keyword study tools they need to discuss and advise the most appropriate keyword and search phrase choice for your company.

It’s pointless being number one on Google for a phrase which is never ever browsed for. They should be discussing with you the type services you offer and which of those you want to promote to get more customers to buy those services.

Web site Analysis— Is your current website online search engine friendly? Having the ability to set an internet site to tell the search engines who you are, what you do and where you do it, is just as vital as the online search engine being able to check out and index material on your internet site.

Competitor Analysis-– An excellent indicator of what level of SEO work is required in order to achieve your online marketing goals is to constantly evaluate the competitors.

The quantity of time, effort and money that your rivals have invested into Search Engine Optimization consisting of link building, short article writing and entry, will certainly constantly determine and influence just how much you have to in order to achieve similar results.

A good optimization of your website and Landing Pages by an experienced Search Engine Optimization services business will certainly provide a real time boost in your business. Recognizing that 90% of all SERPs choose from the 1st page in results

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078
 

 

 

 

Copyright Disclaimer:  Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

Guide To Attract New Customers In 2017

OUR INSIGHTFUL “TRIPTIK” TO HOW YOU WILL ATTRACT NEW CUSTOMERS IN 2017

  • Opinions and Original Research Matter– Don’t be afraid to break through clutter with room splitting statements.
  • If You’re Not Doing Mobile, You’re Way Behind– Get the mobile help you need, because it’s no longer a question of if you’re doing mobile, but how well you’re doing it.
  • Live Video is Critical– Facebook is prioritizing video in its feed and users are 10x more likely to comment on a video than other forms of content. All video will become more and more important as time goes on.
  • Make Sure Your Data is Precise– Data isn’t just the end product, on the contrary, it needs to be carefully built from the beginning to result in robust insights.
  • Strategy is Essential, But It Doesn’t Have to be Complicated– Follow Matt Brown’s straightforward advice to ‘Have a plan, know the plan, do the plan.”
  • Win the War for Talent– The key to success is people, not technology or strategies. Attract the best people by helping them grow and emphasizing purpose over profits.
  • Social Media Continues to Drive Awareness and Engagement– Though you should never build on rented land, a strong social strategy of teaching and selling will result in engaged audiences.

Along with marketing as a whole, SEO is transforming in 2017.

Instead of focusing on keywords, marketers should be thinking about User Experience (UX), integrated marketing, and audience-focused content for great SEO results. The Essentials.

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day.

While Google’s algorithm updates are never-ending and often mysterious, there are some notable trends in SEO that you’ll want to take advantage of come 2017:

User Experience (UX) Will Continue to Grow in Importance– Both On-Site & Off-Site

In 2017, there is no doubt that user experience (UX) is going to be atop of most companies’ marketing initiatives. With mobile usage representing 65% of digital media time– a number that is only going up– site speed, easy navigation, and responsive web pages are becoming more significant than ever.

On-Site:  Along with mobile optimization becoming a priority, navigation and above-the-fold content have their fair share of the digital pie. For example, easy navigation and a trail of breadcrumbs give returning customers an easy shopping experience, which likely leads to a higher conversion rate.

Those new to the site, though, will likely want to learn before they buy. With educational content above-the-fold, and without the in-your-face CTAs, users will be more inclined to learn and then buy and less inclined to bounce from the site.

Quick Takeaways: Educate, Identify and described the problem, and then sell the solution. The search engines guided these users (and potential customers) to you, don’t lose them right away!

Off-Site:  While UX is usually associated with on-site content, Google’s UX can often be overlooked or underutilized. In the SERPs, users are looking for easy searching and quick answers. Attracting searchers with compelling titles and meta descriptions might be enough now, but taking advantage of schema markup and rich snippets will make your listing stand out against competitors.

Not only can schema render reviews in your listing or provide a quick answer from a piece of your content, it will provide search engines with a better understanding of your site, allowing it to rank even higher.

Quick Takeaways: Start implementing schema sooner than later. It will not only increase your click-through rates, but also your overall rankings!

Need for Customer-Centric Content:  Ever since Google’s Panda Update, SEO and content have become inseparable. Quality content, paired with solid SEO strategy and keyword research, can drive rankings up and, thus, drive users to your site. Are your strategies aligning with your target audience?

Creating customer-centric content while taking advantage of perfect moments to reach your audience paves the way for great opportunities. Aligned content, written with the right keywords and in the context they are being searched for, connects companies with users on an even greater level. With varying degrees of search intent, optimizing for semantic search has become extremely important.

Google is continuing to put more resources into understanding the intent of a searcher and how they are searching, especially with the rise of voice search. Going forward, content needs to be written in the right conversational contexts and aligned to the searchers’ who, what, where, and how questions.

Quick Takeaways: SEO and Content teams need to work closer than ever if they’re not already. Optimizing for your specific audience and the context they are searching for is key going forward.

  • SEO Collaborates Well With More Than Just Content

While SEO already performs well when paired with content, it is often still a storehouse to the other teams. Having an integrated marketing approach not only aligns a consistent message across your marketing channels, but it also allows you to tap into and utilize resources already at your fingertips.

  • Sharing Your Newly Optimized Content Through Your Social Channels

As stated above, integrating your marketing efforts across digital channels sends a unified message and brand experience to your customers. This integration leads to social sharing across platforms and, in turn, links to your site, giving you more brand exposure. If the content you’re sharing is customer-centric and being pushed at perfect moments, it will drive even more sharing and exposure.

While it is still a mystery whether social shares have any true value or not, there is speculation that they may become a ranking factor in 2017.

Quick Takeaways: Utilize your social connections. Pushing out relevant content to users will not only generate another medium to expose your content, but it will exponentially drive links and build| up your online presence in the SERPs.

  • Leverage Your Paid Media Efforts to Improve Your Organic Presence

With both SEO and PPC teams performing keyword research every day, why not take advantage of collaborating together? A unified keyword strategy gives you an integrated approach across both channels.

This provides ample opportunity to take ideas from PPC specialists such as LocalAd Connection.  For example, who are testing ad copy every day and utilizing the insights to best optimize the click-through rate on your site’s organic search results. Not only will your agency show a unified approach, but you’ll be better utilizing your resources and even optimizing your team’s time.

Quick Takeaways: If you are utilizing both SEO and PPC, why not let them collaborate? Leaving them in silos will only take away the potentially great opportunities to having an integrated strategy going forward.

Ever since Google’s Panda Update, SEO and content have become inseparable. Quality content, paired with solid SEO strategy and keyword research, can drive rankings up and, thus, drive users to your site.

Creating customer-centric content while taking advantage of perfect moments to reach your target audience paves the way for great opportunities. Aligned content, written with the right keywords and in the context they are being searched for (remember, voice searches are becoming more common) connects companies with users on an even greater level. If the content you’re sharing is customer-centric and being pushed at perfect moments, it will drive even more sharing and exposure.

In Sum,

Heading into 2017, the SEO landscape may head in the direction we’ve envisioned, or it may follow in other mysterious surprising ways. We can not see what the future holds, but we can give you a road map of tricks and tips to start planning for the trip ahead based on the evident foreshadowing of trends today.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078


 

 

What Are The SEO Trends For 2017

 

If an internet marketing agency wants Google to quickly understand it’s client’s websites and landing pages to rank higher in the SERP, then the changes in or progression of these existing trends are a must for successful SEO.

Video Content

Video content has been on the rise for a little while now, and it’s not going anywhere in the foreseeable future. In fact, a high power at Facebook even stated that video will become the main type of content by 2020. Although it’s hard to predict – as for right now, written content is still the norm, but that doesn’t mean that it will always be. It also doesn’t mean that you should have variety in your content either.

However, as new technologies keep developing, Snapchat, Vine, Periscope, and even Instagram, video is not going anywhere in 2017. Even Google is experimenting with video ads in the search results. There are numerous types of video content that you can implement into your search marketing strategy – webinars, hangouts, step-by-step tutorials, expert Interviews, Q &As, etc.

Experiment with a few videos in your content, maybe as an addition to one piece you already have and see how it does. If it performs well, which we at LocalAd Connection think it will, you’ll discover it would be wise to placing more importance in video.

Mobile First Index

Mobile has already dominated the search marketing world. In 2015, mobile searches surpassed desktop searches for the first time ever. With this, Google said that mobile and desktop were equal. However, that’s not true anymore.

Google has since stated that it wants a mobile experience across all types of devices. Google recently announced it’s mobile first index. This is huge for the industry because now Google will crawl the mobile version of your site or responsive mobile version first, before the desktop version, and use that content to place you in the search results.

This shouldn’t be a problem if you use a mobile responsive version of your website. Also, there’s no need to start panicking right away – Gary Illyes, a Google engineer, has confirmed this update is still a few months away. However, this is something that everyone needs to be aware of and prepare for.

Voice Search

For a while, voice search was something that was floating around out there but wasn’t really playing a huge part in the search marketing industry. However, as mobile continues to increase and technology advances, voice search is gaining momentum. Today, 55% of teens say that they use voice search on a daily basis – with 56% of adults saying that they enjoy using voice search.

This trend is just going to continue to grow as we progress in 2017. Why is this? As we stated earlier, with technology advancing, voice search is just another way that technology can make our lives simpler. Isn’t just talking to your phone a lot easier than typing, especially when you are on the go or trying to multi-task?  (i.e. Don’t text and drive).

What makes this a technology to become familiar with, use and optimize is that voice searchers are not going to be entering the same phrases or keywords as someone who is typing on a computer or smart-phone. Since voice searches are more like spoken word, you want to make sure you understand the searchers intent and market to that. Use question words like who, what, where, when, why, can, how, etc. Hence,  you need to optimize differently for voice search versus the written text searches. Try reformatting your headlines into questions that include these question words.

Structured Data and Schema

Structured data really hasn’t been talked about as much as everyone  thought it would be lately, but it is a very important aspect in the SEO world. According to Search Engine Watch, structured data is information formatted in a way that can be universally understood. Through this structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings.

Schema.org is structured data that was developed by Google, Yahoo, Microsoft and Yandex, and it is a code that you can add to your website that allows all search engines to define it. While webmasters have been using this for a while, it’s been recently that Google has started to really use it to help crawl sites. Since it’s making their jobs easier and helps them to display rich snippets in the search results, structured data and schema are going to continue to gain importance in the SEO world.

Look for structured data and schema to start playing an even bigger part in websites now in 2017 and beyond. Search engines want to be able to crawl your website faster and easier, and with the advancements in this technology, they should start to implement it more.

Conclusion

Being mindful of these four trends will help you be more successful in your SEO efforts in the upcoming year. Make sure you optimize your search marketing strategies to account for these changes and use the professionals at LocalAdConnection.com for your online SEO marketing needs.

Call Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

 

 

 

 

Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

How to decide which is better, SEO or PPC?

WILL SEO OR PPC STOP OUR MARKETING MONEY GOING DOWN THE DRAIN?

Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. How do you know your marketing program is efficient and cost effective? A premier Internet marketing and SEO agency, creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.

Experts in professional local SEO, PPC management, display advertising and email marketing, local online marketing specialists, the most advanced call tracking technology available, E-commerce traffic and revenue generation experts.

A highly transparent Internet marketing company — in both work and communication.

Employing the latest Internet marketing and Web design strategies and techniques. Ideal reading for company leaders and in-house marketers wanting a high-level understanding of critical online marketing issues.
For example, we are often asked: “Which is better, PPC or SEO?” We probably hear this question more than any other from companies trying to figure out how to best spend their Internet marketing dollars. It would be great if there were a simple answer, but there are way too many variables for that to be the case. Here are some questions to ask about your organization that will help you zero in on the right answer.

How patient is our organization?

SEO usually takes months or longer to succeed, especially in competitive verticals. In contrast, PPC can obtain results very quickly — at a price, of course. Some company cultures have a difficult time waiting for results; if this sounds like your business, you may be fighting an uphill internal battle getting the level of commitment for SEO necessary for success.
How are your competitors succeeding?

Are your top competitors tearing it up with PPC, or are they noticeably absent? It could be that if competitors are shying away from PPC, they have already determined it’s not a good avenue. Instead of recreating the wheel, you can piggyback on their experience and avoid a flat tire. Same logic can apply to SEO.

Can you budget for both?

A very sensible approach is to implement a long-term SEO campaign while running PPC campaigns concurrently. If you can succeed on both fronts, you will tap into what are usually the two largest and most important sources of online leads. But can you afford to excel in both?

If you spread your budget too thin, you will not succeed in either PPC or SEO, and end up with a lose-lose instead of a win-win.

Still not sure which avenue is best for your company, contact us: www.localAdConnection.com

 

 

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078


 

 

 

Copyright Disclaimer:  Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.