WILL SEO OR PPC STOP OUR MARKETING MONEY GOING DOWN THE DRAIN?
Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. How do you know your marketing program is efficient and cost effective? A premier Internet marketing and SEO agency, creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.
Experts in professional local SEO, PPC management, display advertising and email marketing, local online marketing specialists, the most advanced call tracking technology available, E-commerce traffic and revenue generation experts.
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Employing the latest Internet marketing and Web design strategies and techniques. Ideal reading for company leaders and in-house marketers wanting a high-level understanding of critical online marketing issues.
For example, we are often asked: “Which is better, PPC or SEO?” We probably hear this question more than any other from companies trying to figure out how to best spend their Internet marketing dollars. It would be great if there were a simple answer, but there are way too many variables for that to be the case. Here are some questions to ask about your organization that will help you zero in on the right answer.
How patient is our organization?
SEO usually takes months or longer to succeed, especially in competitive verticals. In contrast, PPC can obtain results very quickly — at a price, of course. Some company cultures have a difficult time waiting for results; if this sounds like your business, you may be fighting an uphill internal battle getting the level of commitment for SEO necessary for success.
How are your competitors succeeding?
Are your top competitors tearing it up with PPC, or are they noticeably absent? It could be that if competitors are shying away from PPC, they have already determined it’s not a good avenue. Instead of recreating the wheel, you can piggyback on their experience and avoid a flat tire. Same logic can apply to SEO.
Can you budget for both?
A very sensible approach is to implement a long-term SEO campaign while running PPC campaigns concurrently. If you can succeed on both fronts, you will tap into what are usually the two largest and most important sources of online leads. But can you afford to excel in both?
If you spread your budget too thin, you will not succeed in either PPC or SEO, and end up with a lose-lose instead of a win-win.
Still not sure which avenue is best for your company, contact us: www.localAdConnection.com
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