Local SEO - Local Ad Connection Ft Lauderdale, Fl

Learn Key Issues In Choosing An SEO Firm

When you have actually nearly made up your mind about a specific service provider, arrange an individual meeting across the table or share screens to comprehend each other much better.

You develop an environment of smooth client-provider relationship to make things better. Prevent all type of warranties or validated assurances from Search Engine Optimization services since they hardly ever become a reality with most “expert SEO companies” .

It’s important that you understand the necessity of SEO services to enhance the position of your company website. You ought to have the ability to engage an ideal company to get reliable service in this regard, which is the important aspect of web advertising.

Getting the right provider is truly challenging in today scenarios, where you discover various suppliers contending with each other with numerous claims in support of their abilities. You must verify particular qualities of service providers prior to you engage one for the optimization task of your business website.

For all you novices out there and all you business who are paying for Search Engine Optimization services and do not understand exactly what you need to be getting, right here is a very fundamental SEO process:.

You should be able to engage a right service supplier to get reliable service in this regard, which is the vital facet of web marketing. It offers you a concept of capabilities of service suppliers, which helps you to make the decision. When you have almost made up your mind about a particular service supplier, arrange an individual meeting to comprehend each other much better.

Achievements of service companies are essential. It gives you a concept of abilities of service suppliers, which assists you to make the choice.

Begin examining the profiles of the team and the supplier members. When the company has a group of dedicated and experienced specialists, you are sure to get at least some results.

You should be able to engage a right service supplier to get reliable service in this regard, which is the vital facet of web marketing.

It is smart to engage the supplier, who is able to rank in the first three pages of the search engine result. You have to keep away from those carriers who are not able to enhance their own web sites in a good position of page positions in search engine result.

Online search engine Optimization or SEO experts? The most common feedback I get are: ‘My site was optimized when it was constructed … I’m currently paying a business for link structure … my relative are Search Engine Optimization experts’… etc and so on.

My most usual reply to these prospective customers is ‘however you’re not on the very first pages of the search engines, your website is nowhere in search engine ranking positions [SERPs], you shouldn’t be paying not to be on the first pages of the search engines!

When I inquire, ‘exactly what is search engine optimization’ and ‘exactly what are your suppliers in fact doing for you in SEO terms?’ most don’t have an idea. For all you novices out there and all you business who are paying for Search Engine Optimization services and do not understand exactly what you need to be getting, right here is a very fundamental SEO process:.

Keyword Identification & Study-– The first thing an excellent SEO company will certainly do is discuss your suggested keywords and search phrases. Using keyword study tools they need to discuss and advise the most appropriate keyword and search phrase choice for your company.

It’s pointless being number one on Google for a phrase which is never ever browsed for. They should be discussing with you the type services you offer and which of those you want to promote to get more customers to buy those services.

Web site Analysis— Is your current website online search engine friendly? Having the ability to set an internet site to tell the search engines who you are, what you do and where you do it, is just as vital as the online search engine being able to check out and index material on your internet site.

Competitor Analysis-– An excellent indicator of what level of SEO work is required in order to achieve your online marketing goals is to constantly evaluate the competitors.

The quantity of time, effort and money that your rivals have invested into Search Engine Optimization consisting of link building, short article writing and entry, will certainly constantly determine and influence just how much you have to in order to achieve similar results.

A good optimization of your website and Landing Pages by an experienced Search Engine Optimization services business will certainly provide a real time boost in your business. Recognizing that 90% of all SERPs choose from the 1st page in results

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

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Guide To Attract New Customers In 2017

OUR INSIGHTFUL “TRIPTIK” TO HOW YOU WILL ATTRACT NEW CUSTOMERS IN 2017

Opinions and Original Research Matter– Don’t be afraid to break through clutter with room splitting statements.
If You’re Not Doing Mobile, You’re Way Behind– Get the mobile help you need, because it’s no longer a question of if you’re doing mobile, but how well you’re doing it.
Live Video is Critical– Facebook is prioritizing video in its feed and users are 10x more likely to comment on a video than other forms of content. All video will become more and more important as time goes on.
Make Sure Your Data is Precise– Data isn’t just the end product, on the contrary, it needs to be carefully built from the beginning to result in robust insights.
Strategy is Essential, But It Doesn’t Have to be Complicated– Follow Matt Brown’s straightforward advice to ‘Have a plan, know the plan, do the plan.”
Win the War for Talent– The key to success is people, not technology or strategies. Attract the best people by helping them grow and emphasizing purpose over profits.
Social Media Continues to Drive Awareness and Engagement– Though you should never build on rented land, a strong social strategy of teaching and selling will result in engaged audiences.

Along with marketing as a whole, SEO is transforming in 2017.

Instead of focusing on keywords, marketers should be thinking about User Experience (UX), integrated marketing, and audience-focused content for great SEO results. The Essentials.

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day.

While Google’s algorithm updates are never-ending and often mysterious, there are some notable trends in SEO that you’ll want to take advantage of come 2017:

User Experience (UX) Will Continue to Grow in Importance– Both On-Site & Off-Site

In 2017, there is no doubt that user experience (UX) is going to be atop of most companies’ marketing initiatives. With mobile usage representing 65% of digital media time– a number that is only going up– site speed, easy navigation, and responsive web pages are becoming more significant than ever.

On-Site: Along with mobile optimization becoming a priority, navigation and above-the-fold content have their fair share of the digital pie. For example, easy navigation and a trail of breadcrumbs give returning customers an easy shopping experience, which likely leads to a higher conversion rate.

Those new to the site, though, will likely want to learn before they buy. With educational content above-the-fold, and without the in-your-face CTAs, users will be more inclined to learn and then buy and less inclined to bounce from the site.

Quick Takeaways: Educate, Identify and described the problem, and then sell the solution. The search engines guided these users (and potential customers) to you, don’t lose them right away!

Off-Site: While UX is usually associated with on-site content, Google’s UX can often be overlooked or underutilized. In the SERPs, users are looking for easy searching and quick answers. Attracting searchers with compelling titles and meta descriptions might be enough now, but taking advantage of schema markup and rich snippets will make your listing stand out against competitors.

Not only can schema render reviews in your listing or provide a quick answer from a piece of your content, it will provide search engines with a better understanding of your site, allowing it to rank even higher.

Quick Takeaways: Start implementing schema sooner than later. It will not only increase your click-through rates, but also your overall rankings!

Need for Customer-Centric Content: Ever since Google’s Panda Update, SEO and content have become inseparable. Quality content, paired with solid SEO strategy and keyword research, can drive rankings up and, thus, drive users to your site. Are your strategies aligning with your target audience?

Creating customer-centric content while taking advantage of perfect moments to reach your audience paves the way for great opportunities. Aligned content, written with the right keywords and in the context they are being searched for, connects companies with users on an even greater level. With varying degrees of search intent, optimizing for semantic search has become extremely important.

Google is continuing to put more resources into understanding the intent of a searcher and how they are searching, especially with the rise of voice search. Going forward, content needs to be written in the right conversational contexts and aligned to the searchers’ who, what, where, and how questions.

Quick Takeaways: SEO and Content teams need to work closer than ever if they’re not already. Optimizing for your specific audience and the context they are searching for is key going forward.

SEO Collaborates Well With More Than Just Content

While SEO already performs well when paired with content, it is often still a storehouse to the other teams. Having an integrated marketing approach not only aligns a consistent message across your marketing channels, but it also allows you to tap into and utilize resources already at your fingertips.

Sharing Your Newly Optimized Content Through Your Social Channels

As stated above, integrating your marketing efforts across digital channels sends a unified message and brand experience to your customers. This integration leads to social sharing across platforms and, in turn, links to your site, giving you more brand exposure. If the content you’re sharing is customer-centric and being pushed at perfect moments, it will drive even more sharing and exposure.

While it is still a mystery whether social shares have any true value or not, there is speculation that they may become a ranking factor in 2017.

Quick Takeaways: Utilize your social connections. Pushing out relevant content to users will not only generate another medium to expose your content, but it will exponentially drive links and build| up your online presence in the SERPs.

Leverage Your Paid Media Efforts to Improve Your Organic Presence

With both SEO and PPC teams performing keyword research every day, why not take advantage of collaborating together? A unified keyword strategy gives you an integrated approach across both channels.

This provides ample opportunity to take ideas from PPC specialists such as LocalAd Connection. For example, who are testing ad copy every day and utilizing the insights to best optimize the click-through rate on your site’s organic search results. Not only will your agency show a unified approach, but you’ll be better utilizing your resources and even optimizing your team’s time.

Quick Takeaways: If you are utilizing both SEO and PPC, why not let them collaborate? Leaving them in silos will only take away the potentially great opportunities to having an integrated strategy going forward.

Ever since Google’s Panda Update, SEO and content have become inseparable. Quality content, paired with solid SEO strategy and keyword research, can drive rankings up and, thus, drive users to your site.

Creating customer-centric content while taking advantage of perfect moments to reach your target audience paves the way for great opportunities. Aligned content, written with the right keywords and in the context they are being searched for (remember, voice searches are becoming more common) connects companies with users on an even greater level. If the content you’re sharing is customer-centric and being pushed at perfect moments, it will drive even more sharing and exposure.

In Sum,

Heading into 2017, the SEO landscape may head in the direction we’ve envisioned, or it may follow in other mysterious surprising ways. We can not see what the future holds, but we can give you a road map of tricks and tips to start planning for the trip ahead based on the evident foreshadowing of trends today.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

What Are The SEO Trends For 2017

If an internet marketing agency wants Google to quickly understand it’s client’s websites and landing pages to rank higher in the SERP, then the changes in or progression of these existing trends are a must for successful SEO.

Video Content

Video content has been on the rise for a little while now, and it’s not going anywhere in the foreseeable future. In fact, a high power at Facebook even stated that video will become the main type of content by 2020. Although it’s hard to predict – as for right now, written content is still the norm, but that doesn’t mean that it will always be. It also doesn’t mean that you should have variety in your content either.

However, as new technologies keep developing, Snapchat, Vine, Periscope, and even Instagram, video is not going anywhere in 2017. Even Google is experimenting with video ads in the search results. There are numerous types of video content that you can implement into your search marketing strategy – webinars, hangouts, step-by-step tutorials, expert Interviews, Q &As, etc.

Experiment with a few videos in your content, maybe as an addition to one piece you already have and see how it does. If it performs well, which we at LocalAd Connection think it will, you’ll discover it would be wise to placing more importance in video.

Mobile First Index

Mobile has already dominated the search marketing world. In 2015, mobile searches surpassed desktop searches for the first time ever. With this, Google said that mobile and desktop were equal. However, that’s not true anymore.

Google has since stated that it wants a mobile experience across all types of devices. Google recently announced it’s mobile first index. This is huge for the industry because now Google will crawl the mobile version of your site or responsive mobile version first, before the desktop version, and use that content to place you in the search results.

This shouldn’t be a problem if you use a mobile responsive version of your website. Also, there’s no need to start panicking right away – Gary Illyes, a Google engineer, has confirmed this update is still a few months away. However, this is something that everyone needs to be aware of and prepare for.

Voice Search

For a while, voice search was something that was floating around out there but wasn’t really playing a huge part in the search marketing industry. However, as mobile continues to increase and technology advances, voice search is gaining momentum. Today, 55% of teens say that they use voice search on a daily basis – with 56% of adults saying that they enjoy using voice search.

This trend is just going to continue to grow as we progress in 2017. Why is this? As we stated earlier, with technology advancing, voice search is just another way that technology can make our lives simpler. Isn’t just talking to your phone a lot easier than typing, especially when you are on the go or trying to multi-task? (i.e. Don’t text and drive).

What makes this a technology to become familiar with, use and optimize is that voice searchers are not going to be entering the same phrases or keywords as someone who is typing on a computer or smart-phone. Since voice searches are more like spoken word, you want to make sure you understand the searchers intent and market to that. Use question words like who, what, where, when, why, can, how, etc. Hence, you need to optimize differently for voice search versus the written text searches. Try reformatting your headlines into questions that include these question words.

Structured Data and Schema

Structured data really hasn’t been talked about as much as everyone thought it would be lately, but it is a very important aspect in the SEO world. According to Search Engine Watch, structured data is information formatted in a way that can be universally understood. Through this structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings.

Schema.org is structured data that was developed by Google, Yahoo, Microsoft and Yandex, and it is a code that you can add to your website that allows all search engines to define it. While webmasters have been using this for a while, it’s been recently that Google has started to really use it to help crawl sites. Since it’s making their jobs easier and helps them to display rich snippets in the search results, structured data and schema are going to continue to gain importance in the SEO world.

Look for structured data and schema to start playing an even bigger part in websites now in 2017 and beyond. Search engines want to be able to crawl your website faster and easier, and with the advancements in this technology, they should start to implement it more.

Conclusion

Being mindful of these four trends will help you be more successful in your SEO efforts in the upcoming year. Make sure you optimize your search marketing strategies to account for these changes and use the professionals at LocalAdConnection.com for your online SEO marketing needs.

Call Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Best Marketing Tips For Boosting Business After The Holiday Season

The holiday season usually provides a big sales bump for a lot of small business.

How can you boost post holiday sales? Here are some useful tips.
The holiday season usually provides a big sales boost for a lot of small business. After the presents have been exchanged and the parties have come to an end, those sales often slow down significantly.
Still small businesses don’t have to just accept that
post-holiday slump.

Indeed, there are plenty of ways you can take advantage of that extra time after the holidays have wrapped up to increase your sales
throughout the year.

Here are a variety of useful tips for enhancing your sales after the holiday season:

Include Post-Holiday Coupons
Since more customers make purchases during the holidays, that offers businesses a unique opportunity to get more sales after the holidays as
well. To leverage those holiday shoppers, you can include coupons with holiday purchases that people can only use after Christmas or the New
Year. And if you didn’t start that type of promotion during the holidays, you could potentially send out a coupon or discount code via email.

Be Ready for Returns
The post-holiday season is also usually full of exchanges or returns. And you can also just provide people with a good experience when making
returns so that they’re more likely to come back throughout the year.

Show Your Appreciation
Since the holidays are so busy for many businesses, you might not have had a chance to properly thank your most loyal customers or clients.
But when sales slow down, it can be a perfect time to host a thank you event for loyal customers, offer an exclusive deal via email or do something really special for those who helped your business a lot
over the past year.

Follow Up With Holiday Shoppers
You can also simply follow up with anyone who made purchases with you throughout the holidays. Send out an email asking about their experience
and then include any new products or promotions
as well.

Improve Your Online Reviews
When following up with those holiday shoppers, you
should also use it as an opportunity to improve your
online reviews on sites like Google, Yelp and Facebook and any specially tailored Citations and Directories. Simply remind those who bought from you that they have the opportunity to share their experience,
give their feedback to allow you to better serve your customers in the future or correct any unpleasant experiences and then provide them with links. Then if you get more positive reviews from those holiday
shoppers, you can potentially benefit from that throughout the rest of the year.

Keep Holiday Campaigns Going
In addition, your actual holiday campaigns don’t have to stop just because Christmas is over. There are plenty of people who might have some last-
minute purchases to make or who want to spend some of those holiday gift cards. So keeping the holiday promotions going for an extra week or so can potentially help you squeeze even more sales out of the holiday season.

Host a Fun Contest
Your business isn’t the only one feeling the post- holiday blues. Consumers could also use a bit of fun after the season. So hosting a fun contest where you ask people to submit holiday photos or plans for the new year could be a great way to increase engagement or even sales.

Put Extra Profits to Good Use
You could also use those extra dollars you made during the holidays to good use. You could run some advertising campaigns or invest in other
marketing activities to keep your sales up throughout the rest of the year if you have extra money.

Start a Retargeting Campaign
For online businesses, one way you can really take advantage of the increased holiday traffic after the fact by launching a remarketing campaign. So you can target those who made purchases or visited
your website at some point throughout the holidays.

Stock Up on Content
You can also take the opportunity to simply tackle some marketing activities that you might not have time for throughout the rest of the year. You can spend time creating social media and blog posts that you can stockpile while business is slow so that you don’t have to rush to create that content when you’re busy later in the year.

Create Unique Visuals
Or you could focus on creating a series of unique visuals for your marketing campaigns throughout the new year. That way you can make sure they’re all cohesive and set toward your main business goals for the year.

Start a New Social Media Campaign
The new year is also a perfect time for you to try something new. Since many people see it as a fresh start, it will seem natural for you to introduce new branding or a new style for your social media
posts. You could even launch a new campaign aimed at increasing your engagement or followers so you can continually boost your sales throughout the year.

Launch a New Product or Service
It’s also the perfect time to work on launching new products or services. Since you’re not likely to be as busy during this time, it can be easier to work on new product launches. And those new offerings can
also lead to sales increases. Think About New Year’s Resolutions
During this time of year, many individuals also decide to try new things or set new goals. And for some businesses, there’s an opportunity to market
products or services to those customers who are focused on specific new year’s resolutions. For example, if you sell an app or product that could be
used for tracking fitness activities, the new year is a perfect time to market to goal setters to increase sales.

Budget for the Year Ahead
You can also use the end of the year as an opportunity to look back at your finances throughout the past year and then make plans for the year
ahead. Creating a budget for the year might not increase your sales notably right away. But it’s an essential activity that can help you optimize your marketing efforts throughout the whole year.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Small Businsses Crush The Competition With Local SEO

Local SEO is an Integral Part of Selling Services & Products to Local Customers.

Local search engine optimization (LSEO) is a powerful digital marketing strategy for business owners selling products or services to local customers, because if you’re not showing up in local search, you’re missing out on new business and hemorrhaging money.

Increased Web traffic, brand visibility, and an increase in revenue are all advantages of investing in SEO. To take control of your local search results, here are some tips on how small businesses take advantage of local SEO best practices:

Keyword Research

Keyword research is a fundamental step for every successful SEO campaign. It involves discovering and analyzing phrases and terms that people are actually typing into the search engines to find local businesses like yours.

So, how do you discover which keywords to rank for?

To start, brainstorm keywords yourself or ask customers, friends, or family what keywords they would use to find a business like yours. Take your list and input them into Google’s Keyword Planner to find new keyword ideas and to get the estimated search traffic for those keywords.

True keyword research is an in-depth and detailed process, and best left to the professionals that do online internet marketing as their business so you can run your own business.

NAP Information: Next to SEO, N-A-P are the three most important letters in local search. NAP is short for Name, Address, and Phone Number.

If you want to show up in local search, it’s crucial that Google understands where your business is located. Google is able to pick up NAP information on your website as well as on other sites around the web. It uses the consistency and quantity of NAP mentions as a ranking factor for local search.

The more often your business information is found on the web, and the more consistent it is, the higher your visibility will be in local search.

Customers Reviews

Over 92 percent of consumers read online reviews to find local businesses and services. On top of that, 60 percent of consumers judge a local business on its overall star rating with 43 percent find 3 out of 5 stars to be the minimum rating before consulting with that business and usually you need at least six 5 star reviews to be considered trustworthy. It’s as high as 97 percent of consumers aged 18 – 34 read online reviews to judge a business. With so many people resorting to online reviews for business recommendations, it is imperative to get positive reviews.

The quantity and quality of your online reviews play a direct role in our search visibility. The more 5-star reviews your business has, the more online exposure it will receive.

To get positive reviews you will need to focus on creating an amazing customer experience, publishing and parading those reviews, best with video. After every job is finished, politely ask for feedback.

Google My Business, Facebook, Yelp, Foursquare, Houzz, and Angie’s List are great places to receive and reply back to reviews. Read more about how online reviews affects your business and it’s online presence.

Mobile Friendliness

Having a Google Mobile friendly image is crucial. If users are feeling frustrated when visiting your website due to a poor mobile experience like small text, needing to pinch the touch screen to zoom in, slow loading time, then you should update to a mobile friendly website.

Most mobile-friendly websites feature responsive web design, meaning that it is able to adjust to fit the screen size of any device. Responsive websites are easier to manage from an SEO perspective. Alternately, you can develop a separate website designed specifically for mobile.

Failing to comply with Google’s Mobile Friendly guidelines will result in a major loss in mobile search traffic.

Citations and Social Profiles: Social media icons

A citation is an online mention of your business with all or some of your NAP information. They generally take the form of a local listing in an online directory like YellowPages.

A social profile is like an upgraded version of a citation in that it is often more trustworthy, unique, and customizable. A few of examples of social profiles are Facebook, Twitter, LinkedIn, and Pinterest.

To build your website’s visibility, you will need to create as many relevant and high-quality citations and social profiles as possible.

Follow these basic SEO guidelines when building citations and social profiles:

Be 100 percent consistent with your NAP information. Always use the exact same business name, address, and phone number. If you move locations, you will need to update your NAP information on your website, citations, and social profiles.

Write unique business descriptions that summarize your company’s history, niche, products, and services. Upload at least 5 relevant, high-quality images, not including your company logo.

Select up to 5 relevant business categories with the first 3 being the most important.

Google processes over 3.5 billion searches per day. If you’re not listed on Google, you’re missing out.

Be found on Google Maps and help customers find directions to your business.

Respond to customer reviews and promptly to any negative reviews (preferably before they are published) with reputation management software from LocalAdConnection.com.

To list your business, go to Google My Business and type in your business name and address into the search bar.

You can also upload images that will be shown in the local search whenever someone searches for your business.

LocalAdConnection.com, are experts in online marketing, reputation marketing and reputation management and local SEO, helping local businesses dominate their industry, rank highest in searches for targeted keywords, with positive and massive exposure branding them as leaders in their niche and getting them more customers.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Local SEO with a Winning Strategy

Search Engine Optimization (SEO) Targeting Your Audience Rather than Google

Here’s a basic consideration when planning your company’s SEO strategy: Has Google visited your site to fill out your contact form lately? Nope.

Why do so many SEO firms focus more on what Google is doing than on what people want?

We, at LocalAdConnection.com, have a core belief that if we spend as much time understanding people as we understand Google, you will win. Manipulation of Google is temporary, so we prefer to spend our time understanding your audience instead.

When potential customers are searching online, do they find you? Our customer-centric approach ensures that your site, content, and assets are being found.

We aspire to be the search firm that fights for the “attention of audiences” over the “anomalies of algorithms.” We are investing more time in understanding people instead of Penguins and Pandas. That might not be what you want, and that’s okay, but if this sounds like home sweet home, keep on reading …

Audience

Everything starts with the customer. If you don’t understand your audience, how can you give them the experience they want? We focus on identifying the people that are most likely to interact with your brand and find your content valuable. We’ll understand your audience (almost) better than you do. What are their needs, desires, fears, frustrations, pains, problems, anxieties, likely objections, aspirations, goals, demographics and motivations to determine your “avatar” consumer.

Experience

Our team defines the search experience your audience undergoes from top of funnel to bottom. Whether it’s figuring out where they hang out online or what mix of content is most easily digested … we’ll map out your audiences’ search experience path.

Strategy

With an understanding of the customer’s desired (or sometimes “perceived desired”) experience, we develop strategies to address top of mind questions your audience is asking, building out corresponding strategies to provide valuable answers that they can identify with and truly believe that you know them better than they know themselves. From writing content to getting it in the right hands, we’ll ensure that your audience finds you.

Execution

Knowing which strategies to implement, we will architect project timelines; taking goals, priorities, and industry trends into account. We never sit back and let our strategies run their course, we’re constantly optimizing and hustling, ensuring that our efforts are not only reaching your audience but affecting your bottom line.

Analysis

We want to be held accountable for the success metrics that your boss holds you accountable to. After all, we’re in this together. We only consider a project successful if you’re successful, and our in-depth analysis of our efforts ensures a win-win result with success for all.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

SEO vs. PPC – Which Provides You Better Value?

Local SEO gets Many More Clicks but PPC has Slightly Higher Conversion Rates

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine.

This research makes it clear that it’s very important for your brand to have a strong presence in the search engines, ensuring that you’re in front of your target audience. There’s still a big decision to make – whether to use SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search) to get in front of your target?

Done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience. However, each has its respective benefits and costs.

Organic results are 8.5 x more likely to be clicked on than paid search results! That’s a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource. Also, researchers have used heat maps to show that searchers’ eyes focus on the top organic results, with people barely noticing the ads to the right.

PPC holds a slight edge in conversion rates, as paid search results are 1.5 x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result’s “text and landing page is custom optimized by the advertiser.”

Looking at both of these numbers, it can be concluded that “the opportunity from organic search is 5.66 x that of paid search.”

Given the flat out choice of ranking high organically or having great PPC ads – the overwhelmingly logical choice is organic. We all know it’s not that easy or else those “Rank # 1 in Google TOMORROW” robo calls would be much more effective. True SEO takes time, not get rich quick schemes.

PPC’s true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. The terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it’s usually best to hire a firm that can manage it full time. This can mean that PPC campaigns can get very expensive, very quickly – especially when done correctly.

SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.

Don’t get me wrong, there are certainly times to use PPC – when you’re first launching your company, it’s a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get exposure that SEO wouldn’t have time to contribute to.

PPC is more effective for products than it is for service companies; for example, we focus local SEO efforts on terms such as optimizing web design, landing pages, social media and anywhere you have online pages. Although we have a nutriceutical company client that runs a PPC campaign focused around its specific product offerings, and this strategy makes sense for their market.

However, when it comes to the long term lifeline of your internet marketing, the result is clear – SEO offers the better value in search marketing. You won’t rank # 1 overnight, but SEO is more affordable and the long term benefits have been proven. All of these facts demonstrate that your company should spend more of its time and resources focusing on SEO vs. PPC.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Learn Benefits of Backlinks Beyond SEO Top Ranking

Backlinks Can Offer More Advantages Than Just Optimization

Google’s search algorithm places such great emphasis on the accumulation of backlinks that link builders can forget the value of a link beyond search. Yes, quality backlinks can carry enormous weight and help bring your site to the top of a competitive search engine results page (SERP).

That’s not the only purpose of a link, however.

Even though the majority of clients at my company are interested primarily in search traffic, link building can certainly be used for other purposes. Here are just a few:

Referral Traffic
Branding
Building Authority
Building Relationships
Promotion

Understandably there’s some hesitation when it comes to pursuing links in today’s SEO environment. Even though links are unquestionably an important ranking technique, Google likes to engage in a large-scale FUD offensive every-so-often. They do this in an effort to ward out spammers/black hat SEOs.

Seek links you would want even if Google did not reward them. Not only will it actually lead to links that Google is likely to value, it will provide other marketing benefits as well.

Referral Traffic:
According to Conductor, search engines direct about 47% of online traffic. Of all the sources, search engines represent a plurality of directed traffic. But that means the majority of traffic is independent of search engine rankings. According to the same Conductor study, non-social referral visits account for 15% of the internet’s traffic. Even using Conductor’s sample size of 310 million hits, that’s 4.7 million referral clicks.

Hence, links don’t only lead to search engine traffic. A well-placed link on an authority site can direct an abundance of referral traffic.

Never underestimate the value of a good click. You should always prioritize the chase for search traffic over referral traffic. Just think of referral traffic as the pretty bow on the Christmas present.

Branding:
The more you see and recognize something, the more like;y you are to like it. Think of politicians (even a TV star of a popular TV series- (ever heard of The Apprentice?) Those that the public recognize have an easier time of viewer recognition and familiarity breeds authority and often likability. The University of Arkansas recently conducted an experiment in which they had subjects listen to two different mixes of the same piece of music, one in it’s original form, the other edited so that a segment of it was looped. The subjects reported to liking the latter version far more. The researchers attributed this to the mere exposure effect, a phenomenon in which people grow to like things and concepts simply out of familiarity.

Links are visible to the public, or they should be anyway. And because links are viewable to the users and not just search engines, link building can be used for branding.

Branding is marketing 101. Consumers/readers trust established brands, even if those brands have done things that would ordinarily lead to a negative reputation.

Right now in the world of SEO, it’s more important than ever to be cognizant of anchor text diversity. Google is not fond of sites that use the same keyword-rich anchor text over and over.

So along with keyword and white noise anchors, branded anchors should absolutely be part of your link profile.

Being “forced” to use your brand name as an anchor is a way of simply getting your name out there. Even if a user doesn’t click the first time seeing your name, the more that user sees your name, the more that user is going to be compelled to click. And once they click, they are led to the biggest branding opportunity you have: your site.

There’s no better representation of your brand than your website, and link building is a valuable way to get people to look at your brand in all of its glory.

Authority
So your name is out there now. As I said before, established brand names can still thrive even when having a negative reputation. Denny’s had a great 2013. Now take a look at what their customers think of them. Sometimes, even having a bad reputation is better than having no reputation (and therefore no recognition) at all.

Having said that, wouldn’t it be better if your brand had a reputation as an authority and leader within your niche?

I’m talking about authority in the expert form., not in the numerical form like domain authority; most consumers don’t know what domain authority is. Being associated as a “know-it-all” isn’t that bad…Geeks are pretty cool now. Look at the popularity of TV shows like The Big Bang Theory, Doctor Who, Heroes, and 24.

Getting links on authority sites is a great way to have some authority rub off on you. Not only is the link viewed as a vote of confidence by search engines, more importantly, it’s viewed as a vote of confidence by users.

Relationship Building
If you’re building links without building relationships, you’re doing it wrong. I can’t emphasize enough how much easier link building is when you have relationships within your niche to rely upon.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Source: John Ball SEJ

How to Market Your Business With SMO

Why is SMO Essential to a Successful Business Marketing Strategy?

In this world of globalization, hardly anyone of us is not connected to each other. Basically, communication has been transformed in a new way. The days when we used to communicate through letter has gone along with the horse ad buggy and the typewriter. We used to depend on landlines and traditional telephones, but they have lost their charm and utility after wireless communication arrived through cordless and cell phones. The cell phone has managed to maintain its usability and grown in use in today’s requirement of communication. Now it’s the turn of Internet and especially Social Media. Social media is now an integral part of today’s fast growing life. It is not just a medium to entertainment but it is also a big platform to endorse networking, business, marketing, event, communication, reputation, branding, authority, etc.

Currently Social Media has influenced in corporate and business fields in a major way. Social Media Optimization (SMO) is the new miraculous trend of marketing your business and websites. Social networking sites are very popular and usable among masses. And this is the right track to aim your customers related to your business niche and theme. SMO becomes a most effective technique to get visibility and popularity in market. We help your company generate more followers and fans by using our creative marketing skills.

Our aim is to create a unique social media presence for your online business. We believe that an impressive social media presence depends on a large number of factors like followers, fans, likes. We increase your presence by updating informative content on your social media, enhance your online reputation by using 5 star video review/testimonial commercials on the most popular social media sites
such as Facebook, Twitter, Google Plus etc.) and also in many local directories such as Yelp, Yahoo, Foursquare, etc.. to maximize the conversion rate of visitors to customers. Engagement on these Social Media platforms is an essential tool for a successful marketing strategy.

Call Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

LocalAd Connection Gives Best Local SEO

Get New Customers, Increase Your Visibility and See Measurable Results with our SEO Experts

We At LocalAd Connection understand the significance of ubiquitous web visibility and positive web presence especially in the event of overcrowding of the web passages and a hot war to gain top positions in SERP! We therefore have developed SEO as one our prime specializations. We offer super visibilities in our web design and redesign maneuvers for the websites and have worked out holistic SEO solutions.

Our SEO expertise is built upon our frontline knowledge, experience, creativity, and skills in the segments of web design and development, using targeted keywords and other marketing techniques. We don’t offer crude SEO which has been patched up from above; rather our solutions are worked out in a generic manner and almost intrinsically with the web design and development tasks. This is the reason that we have been successful in delivering the evident and measurable results for our clients and their websites that now are rated at the top of the generic results on the SERP.

We employ a multi-prong and ultra-aggressive approach to optimization. Not only do we optimize your organic rankings, but we also manage and optimize your online reputation and all your social media pages, localized/map listings, and video.

This versatile, creative, collaborative and high tech style of SEO, which attacks search engine placement from all angles, is the only way to get YOU the desired results, which is TOP Ranking and a high ROI. Let’s face it, the bottom line is all that matters in this day and age. It’s not enough to be at the top, you need to stay there, at an affordable cost.

http://localadconnection.com/services_SEO.php

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078