January 2017 – Local Ad Connection Ft Lauderdale, Fl

Guide To Attract New Customers In 2017

OUR INSIGHTFUL “TRIPTIK” TO HOW YOU WILL ATTRACT NEW CUSTOMERS IN 2017

Opinions and Original Research Matter– Don’t be afraid to break through clutter with room splitting statements.
If You’re Not Doing Mobile, You’re Way Behind– Get the mobile help you need, because it’s no longer a question of if you’re doing mobile, but how well you’re doing it.
Live Video is Critical– Facebook is prioritizing video in its feed and users are 10x more likely to comment on a video than other forms of content. All video will become more and more important as time goes on.
Make Sure Your Data is Precise– Data isn’t just the end product, on the contrary, it needs to be carefully built from the beginning to result in robust insights.
Strategy is Essential, But It Doesn’t Have to be Complicated– Follow Matt Brown’s straightforward advice to ‘Have a plan, know the plan, do the plan.”
Win the War for Talent– The key to success is people, not technology or strategies. Attract the best people by helping them grow and emphasizing purpose over profits.
Social Media Continues to Drive Awareness and Engagement– Though you should never build on rented land, a strong social strategy of teaching and selling will result in engaged audiences.

Along with marketing as a whole, SEO is transforming in 2017.

Instead of focusing on keywords, marketers should be thinking about User Experience (UX), integrated marketing, and audience-focused content for great SEO results. The Essentials.

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day.

While Google’s algorithm updates are never-ending and often mysterious, there are some notable trends in SEO that you’ll want to take advantage of come 2017:

User Experience (UX) Will Continue to Grow in Importance– Both On-Site & Off-Site

In 2017, there is no doubt that user experience (UX) is going to be atop of most companies’ marketing initiatives. With mobile usage representing 65% of digital media time– a number that is only going up– site speed, easy navigation, and responsive web pages are becoming more significant than ever.

On-Site: Along with mobile optimization becoming a priority, navigation and above-the-fold content have their fair share of the digital pie. For example, easy navigation and a trail of breadcrumbs give returning customers an easy shopping experience, which likely leads to a higher conversion rate.

Those new to the site, though, will likely want to learn before they buy. With educational content above-the-fold, and without the in-your-face CTAs, users will be more inclined to learn and then buy and less inclined to bounce from the site.

Quick Takeaways: Educate, Identify and described the problem, and then sell the solution. The search engines guided these users (and potential customers) to you, don’t lose them right away!

Off-Site: While UX is usually associated with on-site content, Google’s UX can often be overlooked or underutilized. In the SERPs, users are looking for easy searching and quick answers. Attracting searchers with compelling titles and meta descriptions might be enough now, but taking advantage of schema markup and rich snippets will make your listing stand out against competitors.

Not only can schema render reviews in your listing or provide a quick answer from a piece of your content, it will provide search engines with a better understanding of your site, allowing it to rank even higher.

Quick Takeaways: Start implementing schema sooner than later. It will not only increase your click-through rates, but also your overall rankings!

Need for Customer-Centric Content: Ever since Google’s Panda Update, SEO and content have become inseparable. Quality content, paired with solid SEO strategy and keyword research, can drive rankings up and, thus, drive users to your site. Are your strategies aligning with your target audience?

Creating customer-centric content while taking advantage of perfect moments to reach your audience paves the way for great opportunities. Aligned content, written with the right keywords and in the context they are being searched for, connects companies with users on an even greater level. With varying degrees of search intent, optimizing for semantic search has become extremely important.

Google is continuing to put more resources into understanding the intent of a searcher and how they are searching, especially with the rise of voice search. Going forward, content needs to be written in the right conversational contexts and aligned to the searchers’ who, what, where, and how questions.

Quick Takeaways: SEO and Content teams need to work closer than ever if they’re not already. Optimizing for your specific audience and the context they are searching for is key going forward.

SEO Collaborates Well With More Than Just Content

While SEO already performs well when paired with content, it is often still a storehouse to the other teams. Having an integrated marketing approach not only aligns a consistent message across your marketing channels, but it also allows you to tap into and utilize resources already at your fingertips.

Sharing Your Newly Optimized Content Through Your Social Channels

As stated above, integrating your marketing efforts across digital channels sends a unified message and brand experience to your customers. This integration leads to social sharing across platforms and, in turn, links to your site, giving you more brand exposure. If the content you’re sharing is customer-centric and being pushed at perfect moments, it will drive even more sharing and exposure.

While it is still a mystery whether social shares have any true value or not, there is speculation that they may become a ranking factor in 2017.

Quick Takeaways: Utilize your social connections. Pushing out relevant content to users will not only generate another medium to expose your content, but it will exponentially drive links and build| up your online presence in the SERPs.

Leverage Your Paid Media Efforts to Improve Your Organic Presence

With both SEO and PPC teams performing keyword research every day, why not take advantage of collaborating together? A unified keyword strategy gives you an integrated approach across both channels.

This provides ample opportunity to take ideas from PPC specialists such as LocalAd Connection. For example, who are testing ad copy every day and utilizing the insights to best optimize the click-through rate on your site’s organic search results. Not only will your agency show a unified approach, but you’ll be better utilizing your resources and even optimizing your team’s time.

Quick Takeaways: If you are utilizing both SEO and PPC, why not let them collaborate? Leaving them in silos will only take away the potentially great opportunities to having an integrated strategy going forward.

Ever since Google’s Panda Update, SEO and content have become inseparable. Quality content, paired with solid SEO strategy and keyword research, can drive rankings up and, thus, drive users to your site.

Creating customer-centric content while taking advantage of perfect moments to reach your target audience paves the way for great opportunities. Aligned content, written with the right keywords and in the context they are being searched for (remember, voice searches are becoming more common) connects companies with users on an even greater level. If the content you’re sharing is customer-centric and being pushed at perfect moments, it will drive even more sharing and exposure.

In Sum,

Heading into 2017, the SEO landscape may head in the direction we’ve envisioned, or it may follow in other mysterious surprising ways. We can not see what the future holds, but we can give you a road map of tricks and tips to start planning for the trip ahead based on the evident foreshadowing of trends today.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

How Important Is Reputation Marketing To Getting New Customers

Today, Customers Tend To Trust Online Reviews From Their Peers More Than They Trust Advertising.

These reviews then directly correspond with your company’s reputation.

When deciding to make a purchase or not, a massive 70% of consumers trust online reviews. You are losing business if your company has negative reviews. LocalAd Connection, can help you improve your company’s reputation by using advanced reputation marketing skills.

Creating and maintaining a 5-star reputation online should be your company’s number one priority. All of the other marketing efforts done by your organization will mean nothing if you don’t have the reputation marketing to back it up when your customers go to look your company up online. Many business owners overlook reputation marketing.

Why is Reputation Marketing Important?

If they value customer service, but your company has several negative reviews about customer service, then they may choose to make their purchase from another company. When deciding between companies or products, they turn to reviews before making their final decision.

It’s ideal to have positive reviews across several review outlets. Many people tend to favor one review medium over another, i.e. Yelp over Yahoo. By ensuring that your company has a wide range of reviews then you are sure to have the greatest reputation marketing range possible.

One of the best things you can do for the reputation marketing of your company is to encourage your customers to post real reviews with specific details. You should always be encouraging your customers to leave positive reviews as a steady flow of positive reviews will greatly improve and maintain your reputation marketing. Customers are more likely to overlook a one-star review if you have hundreds of positive reviews than they are if you only have ten positives.

Customers want to see several high rated, recent, real reviews. This assures them of the quality, consistency, and reliability of your company. Reputation marketing then takes these reviews and builds upon them to create more business for your company.

Building upon Reputation Marketing

Many reviews appear locally to the area around the business in searches. If you want to expand your reach further then you will want to build your reputation marketing strategy to include more aspects to reach more customers. When people are searching for what your company offers, by using SEO to boost your company’s search engine rankings in the desired cities you will reach a larger audience.

It’s also vital to ensure that your company features a mobile-friendly website as many people now access information via a mobile platform. Having a site that is easy to navigate and read from a mobile view is extremely important. If you have a business that people may be looking for while they are out and about, this is especially true.

Other Benefits of Reputation Marketing

Reputation marketing has other benefits that come along with having a strong review base. When you set your company apart from others with consistently high reviews, you prove the worth of your company and your product.

With a large amount of consistently positive reviews, you will drown out the few negative reviews that your company will naturally receive. You can learn from negative reviews, but for the most part you want to focus on the good and ensure that your company’s reputation marketing is ahead of the game.

If they value customer service, but your company has several negative reviews about customer service, then they may choose to make their purchase from another company. It’s ideal to have positive reviews across several review outlets. You should always be encouraging your customers to leave positive reviews as a steady flow of positive reviews will greatly improve and maintain your reputation marketing. Customers are more likely to overlook a one-star review if you have hundreds of positive reviews than they are if you only have ten positives.

With a large amount of consistently positive reviews, you will drown out the few negative reviews that your company will naturally receive from some people who just can’t be pleased or your competition that wants to tarnish your otherwise stellar reputation.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

What Are The SEO Trends For 2017

If an internet marketing agency wants Google to quickly understand it’s client’s websites and landing pages to rank higher in the SERP, then the changes in or progression of these existing trends are a must for successful SEO.

Video Content

Video content has been on the rise for a little while now, and it’s not going anywhere in the foreseeable future. In fact, a high power at Facebook even stated that video will become the main type of content by 2020. Although it’s hard to predict – as for right now, written content is still the norm, but that doesn’t mean that it will always be. It also doesn’t mean that you should have variety in your content either.

However, as new technologies keep developing, Snapchat, Vine, Periscope, and even Instagram, video is not going anywhere in 2017. Even Google is experimenting with video ads in the search results. There are numerous types of video content that you can implement into your search marketing strategy – webinars, hangouts, step-by-step tutorials, expert Interviews, Q &As, etc.

Experiment with a few videos in your content, maybe as an addition to one piece you already have and see how it does. If it performs well, which we at LocalAd Connection think it will, you’ll discover it would be wise to placing more importance in video.

Mobile First Index

Mobile has already dominated the search marketing world. In 2015, mobile searches surpassed desktop searches for the first time ever. With this, Google said that mobile and desktop were equal. However, that’s not true anymore.

Google has since stated that it wants a mobile experience across all types of devices. Google recently announced it’s mobile first index. This is huge for the industry because now Google will crawl the mobile version of your site or responsive mobile version first, before the desktop version, and use that content to place you in the search results.

This shouldn’t be a problem if you use a mobile responsive version of your website. Also, there’s no need to start panicking right away – Gary Illyes, a Google engineer, has confirmed this update is still a few months away. However, this is something that everyone needs to be aware of and prepare for.

Voice Search

For a while, voice search was something that was floating around out there but wasn’t really playing a huge part in the search marketing industry. However, as mobile continues to increase and technology advances, voice search is gaining momentum. Today, 55% of teens say that they use voice search on a daily basis – with 56% of adults saying that they enjoy using voice search.

This trend is just going to continue to grow as we progress in 2017. Why is this? As we stated earlier, with technology advancing, voice search is just another way that technology can make our lives simpler. Isn’t just talking to your phone a lot easier than typing, especially when you are on the go or trying to multi-task? (i.e. Don’t text and drive).

What makes this a technology to become familiar with, use and optimize is that voice searchers are not going to be entering the same phrases or keywords as someone who is typing on a computer or smart-phone. Since voice searches are more like spoken word, you want to make sure you understand the searchers intent and market to that. Use question words like who, what, where, when, why, can, how, etc. Hence, you need to optimize differently for voice search versus the written text searches. Try reformatting your headlines into questions that include these question words.

Structured Data and Schema

Structured data really hasn’t been talked about as much as everyone thought it would be lately, but it is a very important aspect in the SEO world. According to Search Engine Watch, structured data is information formatted in a way that can be universally understood. Through this structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings.

Schema.org is structured data that was developed by Google, Yahoo, Microsoft and Yandex, and it is a code that you can add to your website that allows all search engines to define it. While webmasters have been using this for a while, it’s been recently that Google has started to really use it to help crawl sites. Since it’s making their jobs easier and helps them to display rich snippets in the search results, structured data and schema are going to continue to gain importance in the SEO world.

Look for structured data and schema to start playing an even bigger part in websites now in 2017 and beyond. Search engines want to be able to crawl your website faster and easier, and with the advancements in this technology, they should start to implement it more.

Conclusion

Being mindful of these four trends will help you be more successful in your SEO efforts in the upcoming year. Make sure you optimize your search marketing strategies to account for these changes and use the professionals at LocalAdConnection.com for your online SEO marketing needs.

Call Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

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Best Marketing Tips For Boosting Business After The Holiday Season

The holiday season usually provides a big sales bump for a lot of small business.

How can you boost post holiday sales? Here are some useful tips.
The holiday season usually provides a big sales boost for a lot of small business. After the presents have been exchanged and the parties have come to an end, those sales often slow down significantly.
Still small businesses don’t have to just accept that
post-holiday slump.

Indeed, there are plenty of ways you can take advantage of that extra time after the holidays have wrapped up to increase your sales
throughout the year.

Here are a variety of useful tips for enhancing your sales after the holiday season:

Include Post-Holiday Coupons
Since more customers make purchases during the holidays, that offers businesses a unique opportunity to get more sales after the holidays as
well. To leverage those holiday shoppers, you can include coupons with holiday purchases that people can only use after Christmas or the New
Year. And if you didn’t start that type of promotion during the holidays, you could potentially send out a coupon or discount code via email.

Be Ready for Returns
The post-holiday season is also usually full of exchanges or returns. And you can also just provide people with a good experience when making
returns so that they’re more likely to come back throughout the year.

Show Your Appreciation
Since the holidays are so busy for many businesses, you might not have had a chance to properly thank your most loyal customers or clients.
But when sales slow down, it can be a perfect time to host a thank you event for loyal customers, offer an exclusive deal via email or do something really special for those who helped your business a lot
over the past year.

Follow Up With Holiday Shoppers
You can also simply follow up with anyone who made purchases with you throughout the holidays. Send out an email asking about their experience
and then include any new products or promotions
as well.

Improve Your Online Reviews
When following up with those holiday shoppers, you
should also use it as an opportunity to improve your
online reviews on sites like Google, Yelp and Facebook and any specially tailored Citations and Directories. Simply remind those who bought from you that they have the opportunity to share their experience,
give their feedback to allow you to better serve your customers in the future or correct any unpleasant experiences and then provide them with links. Then if you get more positive reviews from those holiday
shoppers, you can potentially benefit from that throughout the rest of the year.

Keep Holiday Campaigns Going
In addition, your actual holiday campaigns don’t have to stop just because Christmas is over. There are plenty of people who might have some last-
minute purchases to make or who want to spend some of those holiday gift cards. So keeping the holiday promotions going for an extra week or so can potentially help you squeeze even more sales out of the holiday season.

Host a Fun Contest
Your business isn’t the only one feeling the post- holiday blues. Consumers could also use a bit of fun after the season. So hosting a fun contest where you ask people to submit holiday photos or plans for the new year could be a great way to increase engagement or even sales.

Put Extra Profits to Good Use
You could also use those extra dollars you made during the holidays to good use. You could run some advertising campaigns or invest in other
marketing activities to keep your sales up throughout the rest of the year if you have extra money.

Start a Retargeting Campaign
For online businesses, one way you can really take advantage of the increased holiday traffic after the fact by launching a remarketing campaign. So you can target those who made purchases or visited
your website at some point throughout the holidays.

Stock Up on Content
You can also take the opportunity to simply tackle some marketing activities that you might not have time for throughout the rest of the year. You can spend time creating social media and blog posts that you can stockpile while business is slow so that you don’t have to rush to create that content when you’re busy later in the year.

Create Unique Visuals
Or you could focus on creating a series of unique visuals for your marketing campaigns throughout the new year. That way you can make sure they’re all cohesive and set toward your main business goals for the year.

Start a New Social Media Campaign
The new year is also a perfect time for you to try something new. Since many people see it as a fresh start, it will seem natural for you to introduce new branding or a new style for your social media
posts. You could even launch a new campaign aimed at increasing your engagement or followers so you can continually boost your sales throughout the year.

Launch a New Product or Service
It’s also the perfect time to work on launching new products or services. Since you’re not likely to be as busy during this time, it can be easier to work on new product launches. And those new offerings can
also lead to sales increases. Think About New Year’s Resolutions
During this time of year, many individuals also decide to try new things or set new goals. And for some businesses, there’s an opportunity to market
products or services to those customers who are focused on specific new year’s resolutions. For example, if you sell an app or product that could be
used for tracking fitness activities, the new year is a perfect time to market to goal setters to increase sales.

Budget for the Year Ahead
You can also use the end of the year as an opportunity to look back at your finances throughout the past year and then make plans for the year
ahead. Creating a budget for the year might not increase your sales notably right away. But it’s an essential activity that can help you optimize your marketing efforts throughout the whole year.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

4 Quick Ways To Grow Your Site’s Authority

The Greater Your Site’s Authority, The Easier It Is To Rank Higher For Keywords, Thus More Likely To Be Found By Your Target Audience

Before I jump into “Foundational” backlinks, I want to show you how to boost your site’s authority. Remember, the purpose of link acquisition to build the authority of your site.

1. Fix Broken External Links

Remember, every external link you place on your site leaks authority That’s why it’s important to audit your site (here’s an SEO audit checklist) to find broken external links. This applies to both external links in your content and in the comment section.

To find broken links use one or all the following:

Screaming Frog SEO Spider
Siteliner
Google Search Console
Ahrefs

2. Reclaim Lost Link Juice (404 Link Reclamation).

404 link reclamation is at the top of the list because it is the easiest. To find all 404 errors on your site use Google Search Console or Screaming Frog. Run the pages through a bulk check on Ahrefs or Majestic if you find 404 errors. I recommend doing both just in case you miss some links. You must 301 redirect them to a relevant page on the site or to your homepage when you find pages with link equity.

3. Find and Fix Redirect Chains.

Sometimes the most obvious solutions are right in front of your face. Once fixed, redirect chains are another simple problem that can boost your site’s authority.

4. Change 302s to 301s.

302s redirects block authority flow and could be stealing authority from your site. Identify all 302 redirects on and off your site, and change them to 301s. Once again, use Screaming Frog to find.
302s.

You now know how to improve your site’s authority without building new backlinks. Now it’s time to learn how to build foundational backlinks.

How to Build “Foundational” Backlinks.

“ Foundational” backlinks improve your site’s TrustRank.

The more “trustworthy” your site is, the better you will perform in the search engines.

The Foundational backlinks will create a layer of trust around your site. That’s because you will be using nothing but unoptimized, branded backlinks on authority sites. This system works extremely well.

Important note: You should only use naked link or branded anchors for foundational backlinks.

Social Media.

The first thing you need to do is secure all your social media properties. At the very minimum, your business should have:.

Facebook.
Twitter.
Google + (Personal & Business).
LinkedIn (Personal & Business).
Pinterest.
Instagram.
You don’t have to actively market on these platforms, but it certainly wouldn’t hurt.

For example, for some clients we decided that Facebook was our best social media platform based on referral traffic and engagement. That’s why we are “all-in” on Facebook and not as active on the other platforms. Choose what platforms work best for your business. At the minimum, populate these accounts and share some content, so that you at least have a base.

Business Listings/Citations.

Google values business listings so much that it is apart of the local search algorithm. This should be more than enough for you to use them for ANY SEO campaign. The cool part about listings is that about 50% of them give you a DoFollow, unoptimized link.

Business citations are a perfect way to build a foundation of trust around your site. Remember, not all backlinks hitting your site need to be 100% relevant. I’m referring to business listings and social media profiles.

Google trusts these platforms and is well aware that all types of businesses will be using them. In a sense, they get a pass for not being relevant. Make sure you check out our citation building service if you don’t want to waste your time building citations.

Niche-Targeted Directories.

While most directories are pretty much worthless, there are some diamonds in the rough. Niche-targeted directories offer both a relevant and DoFollow link. As you know, backlinks with both of these characteristics are hard to come by.

Use these search strings in Google to find niche directories:.

NICHE + Directory (Example: “fitness + directory”).
NICHE directories.
NICHE + “submit site”.
Geo-Targeted Directories.

Geo-targeted directories are a must-have link source for local businesses.

Here are some search strings you can use to find geo-targeted directories:.
city + directory.
directory + city.
submit my site + city.
niche + city + directory.
city + directories.

Niche Relevant Blog Comments.

I’m always amazed why so many SEOs skip out on niche relevant blog comments. Too many SEOs neglect them because of the dreaded “NoFollow” tag. I highly recommend you don’t neglect them.

My agency uses niche relevant blog comments to:

A) create a layer of relevancy around our client’s site.

B) improve to the ratio of Do Follow and No Follow backlinks.

C) diversify our anchors in a meaningful way.

D) sometimes get small amounts.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Small Businsses Crush The Competition With Local SEO

Local SEO is an Integral Part of Selling Services & Products to Local Customers.

Local search engine optimization (LSEO) is a powerful digital marketing strategy for business owners selling products or services to local customers, because if you’re not showing up in local search, you’re missing out on new business and hemorrhaging money.

Increased Web traffic, brand visibility, and an increase in revenue are all advantages of investing in SEO. To take control of your local search results, here are some tips on how small businesses take advantage of local SEO best practices:

Keyword Research

Keyword research is a fundamental step for every successful SEO campaign. It involves discovering and analyzing phrases and terms that people are actually typing into the search engines to find local businesses like yours.

So, how do you discover which keywords to rank for?

To start, brainstorm keywords yourself or ask customers, friends, or family what keywords they would use to find a business like yours. Take your list and input them into Google’s Keyword Planner to find new keyword ideas and to get the estimated search traffic for those keywords.

True keyword research is an in-depth and detailed process, and best left to the professionals that do online internet marketing as their business so you can run your own business.

NAP Information: Next to SEO, N-A-P are the three most important letters in local search. NAP is short for Name, Address, and Phone Number.

If you want to show up in local search, it’s crucial that Google understands where your business is located. Google is able to pick up NAP information on your website as well as on other sites around the web. It uses the consistency and quantity of NAP mentions as a ranking factor for local search.

The more often your business information is found on the web, and the more consistent it is, the higher your visibility will be in local search.

Customers Reviews

Over 92 percent of consumers read online reviews to find local businesses and services. On top of that, 60 percent of consumers judge a local business on its overall star rating with 43 percent find 3 out of 5 stars to be the minimum rating before consulting with that business and usually you need at least six 5 star reviews to be considered trustworthy. It’s as high as 97 percent of consumers aged 18 – 34 read online reviews to judge a business. With so many people resorting to online reviews for business recommendations, it is imperative to get positive reviews.

The quantity and quality of your online reviews play a direct role in our search visibility. The more 5-star reviews your business has, the more online exposure it will receive.

To get positive reviews you will need to focus on creating an amazing customer experience, publishing and parading those reviews, best with video. After every job is finished, politely ask for feedback.

Google My Business, Facebook, Yelp, Foursquare, Houzz, and Angie’s List are great places to receive and reply back to reviews. Read more about how online reviews affects your business and it’s online presence.

Mobile Friendliness

Having a Google Mobile friendly image is crucial. If users are feeling frustrated when visiting your website due to a poor mobile experience like small text, needing to pinch the touch screen to zoom in, slow loading time, then you should update to a mobile friendly website.

Most mobile-friendly websites feature responsive web design, meaning that it is able to adjust to fit the screen size of any device. Responsive websites are easier to manage from an SEO perspective. Alternately, you can develop a separate website designed specifically for mobile.

Failing to comply with Google’s Mobile Friendly guidelines will result in a major loss in mobile search traffic.

Citations and Social Profiles: Social media icons

A citation is an online mention of your business with all or some of your NAP information. They generally take the form of a local listing in an online directory like YellowPages.

A social profile is like an upgraded version of a citation in that it is often more trustworthy, unique, and customizable. A few of examples of social profiles are Facebook, Twitter, LinkedIn, and Pinterest.

To build your website’s visibility, you will need to create as many relevant and high-quality citations and social profiles as possible.

Follow these basic SEO guidelines when building citations and social profiles:

Be 100 percent consistent with your NAP information. Always use the exact same business name, address, and phone number. If you move locations, you will need to update your NAP information on your website, citations, and social profiles.

Write unique business descriptions that summarize your company’s history, niche, products, and services. Upload at least 5 relevant, high-quality images, not including your company logo.

Select up to 5 relevant business categories with the first 3 being the most important.

Google processes over 3.5 billion searches per day. If you’re not listed on Google, you’re missing out.

Be found on Google Maps and help customers find directions to your business.

Respond to customer reviews and promptly to any negative reviews (preferably before they are published) with reputation management software from LocalAdConnection.com.

To list your business, go to Google My Business and type in your business name and address into the search bar.

You can also upload images that will be shown in the local search whenever someone searches for your business.

LocalAdConnection.com, are experts in online marketing, reputation marketing and reputation management and local SEO, helping local businesses dominate their industry, rank highest in searches for targeted keywords, with positive and massive exposure branding them as leaders in their niche and getting them more customers.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Secrets of Online Reputation Management

Online Reputation Management (ORM) is one of the most dynamic activities online and can be (without an expert online reputation management agency like LocalAdConnection.com) one of the most difficult tasks too. It is the only activity where you have little or no control over different situations and/or circumstances which can completely turn around all the hard work invested into a campaign!

An outsider speaking about your company’s products or services, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the results of your campaign overnight! Positive mentions, neutral mentions and negative mentions; these more or less rule the life of that person or online marketing firm who is trying to protect your online reputation.

Let’s run through the aim of any ORM campaign:

– Ensure that the client get as much positive exposure as possible. Try and get as many positive mentions up in the top 10/20/30 results!

– If it isn’t positive, ensure that you have neutral content about your brand!

– Neutralize the NEGATIVE content pieces !

The easiest way to go about doing this is to ensure that you have positive/neutral content online talking about your business and your brand. (Not that it is easy to do that!).

Also, since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms!. The content creation involves having an exhaustive content plan in place and using various mediums including videos, blogs, articles, etc.

. Does this sound similar to SEO?

The lines distinguishing both these services are becoming less distinct by each passing day. The objective of both SEO and ORM now align towards the creation of good, unique and engaging content. Content marketing remains the focus of both services. Reaching out to new people, gaining greater visibility and creating a stronger brand presence are extremely important. The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

SEO is Now Part of Brand Building.

Brand building is becoming a more integral part of SEO activity! ORM has by principle always concentrated on promoting the brand!

It seems that a new service package offering Branding + SEO + ORM is the call of the hour. Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience.

What if your business reviews aren’t favorable?

Negative reviews high up in search results can become a sure-fire way to lose interest before you have even gained it.

What’s more, Google will highlight those reviews with stars making them stand out in search results.

Unless you have established an internal system of managing and monitoring your customers, in many cases, you’ll need to track down the original source, so follow the unflattering suggestions to their results pages. Sometimes it will be reviews on official sites like Yelp, and you can comment to tell your side and to offer a solution to the poster.

Other times it may be a blog, and that is when you have to contact them directly. Ask them to take down the review in exchange for offering up a solution to whatever is bothering them. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

If it is a reasonable person they should have no trouble doing this. Occasionally you may come across a troll, in which case legal action may be required.

In the meantime, or if this isn’t possible, you can bury those results with plenty of varied and high quality content and mentions across the web. Include a lot of social posting mentioning your name in that campaign.

An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

LocalAd Connection
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Call Us Today: (USA) 1-954-266-0078

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