How Hiring A Digital Marketing Agency Can Get You Customers

Businesses work hard to produce quality products and services. After you spend so much time and energy designing a product, or developing a service, how do you get your business in front of the right people?

Advertising and marketing is a broad topic area that seems to expand every day as more digital platforms emerge. It entails a complex cocktail of tasks, including keyword selection and utilization, improving website visibility, search engine optimization, pay-per-click advertising, branding, social media, blogging and email marketing, among others.
Despite the absolute necessity of online marketing, good online reputation and widespread visibility, almost half of small businesses allocate just 20 percent or less of their marketing budget to digital marketing activities.

Learning your ideal target audience and engaging in creative and strategic marketing and advertising is crucial for distributing your content to a broad audience and building a strong customer base. Hiring a competent digital marketing agency can help businesses accomplish this goal.

Here are just three ways marketing and advertising agencies can provide value to a business:

1. A COMPREHENSIVE APPROACH ENSURES BROAD CONTENT DISTRIBUTION
Effectively distributing content requires implementing multiple strategies.

Let’s say you own a roofing company that specializes in repair and replacement of damaged or worn out roofs with many types of roofing products, such as tile, shingles, metal roofs and others. Now, you have to share those services with your existing audience, attract more customers and get your brand, offering excellent customer service out to the public.
How can you make this happen?

Option A: Use social media to build and announce the new product interest.
Option B: Produce and Publish You as an Expert in the field by educating the public with you speaking about various content rich relevant topics, branding you as an industry leader.
Option C: Do monthly Press Releases to write news-worthy articles about your product or service.
Option D: Hire a marketing and advertising agency to develop a six-month plan that combines all options.

With a marketing and advertising agency, you will work with a team that has a comprehensive understanding of the multi-channel content distribution system.

An agency can launch a robust social media campaign, build relationships with local businesses that can stock your product or cross-promote your content, create a press kit, organize a product launch event, update your company’s website and substantially improve the website’s and Landing Page’s SEO, and ranking in online search results.

This multi-faceted approach combines both digital and traditional marketing tactics. It ensures that content will reach multiple audiences, which in turn will increase brand awareness.

2. CONTENT CREATION TO DRIVE BRAND ENGAGEMENT
With more people accessing information online and through social media, it is important to foster an online community with your audience. This entails engaging with followers and friends on social media, sharing updates through email newsletters and providing a user-friendly website.
To roll out these tactics effectively, a business needs quality content to share. A marketing and advertising agency can write editorial articles, make creative introductory videos, enhance your online reputation with 5 star video review commercials and design infographics that help a business accomplish these goals.

3. TECHNICAL KNOWLEDGE TO IMPROVE WEBSITE ACCESSIBILITY
Marketing and advertising agencies can help businesses optimize their content online by implementing local SEO and PPC strategies. Because SEO and PPC remains top priorities on the digital marketing agenda, this is an important step.
SEO and Citations or Directories, like Yelp, for example, assures more effective content distribution by making it easier for your target audience to find the information they need about your product, content, services and business.

From working with your business to develop a comprehensive strategy that increases brand awareness, to producing quality content that drives audience engagement, to implementing SEO practices that improve web marketing, advertising and presence, digital marketing agencies add immense value to a business, can generate traffic to your landing pages ad website and convert potential customers into clients.

LocalAd Connection
1700 E. Sunrise Blvd # 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

 

 

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Secrets of Online Reputation Management

Online Reputation Management (ORM) is one of the most dynamic activities online and can be (without an expert online reputation management agency like LocalAdConnection.com)  one of the most difficult tasks too. It is the only activity where you have little or no control over different situations and/or circumstances which can completely turn around all the hard work invested into a campaign!

An outsider speaking about your company’s products or services, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the results of your campaign overnight! Positive mentions, neutral mentions and negative mentions; these more or less rule the life of that person or online marketing firm who is trying to protect your online reputation.

Let’s run through the aim of any ORM campaign:

– Ensure that the client get as much positive exposure as possible. Try and get as many positive mentions up in the top 10/20/30 results!

– If it isn’t positive, ensure that you have neutral content about your brand!

 Neutralize the NEGATIVE content pieces !

The easiest way to go about doing this is to ensure that you have positive/neutral content online talking about your business and your brand. (Not that it is easy to do that!).

Also, since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms!. The content creation involves having an exhaustive content plan in place and using various mediums including videos, blogs, articles, etc.

. Does this sound similar to SEO?

The lines distinguishing both these services are becoming less distinct by each passing day. The objective of both SEO and ORM now align towards the creation of good, unique and engaging content. Content marketing remains the focus of both services. Reaching out to new people, gaining greater visibility and creating a stronger brand presence are extremely important. The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

SEO is Now Part of Brand Building.

Brand building is becoming a more integral part of SEO activity! ORM has by principle always concentrated on promoting the brand!

It seems that a new service package offering Branding + SEO + ORM is the call of the hour. Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience.

What if your business reviews aren’t favorable?

Negative reviews high up in search results can become a sure-fire way to lose interest before you have even gained it.

What’s more, Google will highlight those reviews with stars making them stand out in search results.

Unless you have established an internal system of managing and monitoring your customers, in many cases, you’ll need to track down the original source, so follow the unflattering suggestions to their results pages. Sometimes it will be reviews on official sites like Yelp, and you can comment to tell your side and to offer a solution to the poster.

Other times it may be a blog, and that is when you have to contact them directly. Ask them to take down the review in exchange for offering up a solution to whatever is bothering them. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

If it is a reasonable person they should have no trouble doing this. Occasionally you may come across a troll, in which case legal action may be required.

In the meantime, or if this isn’t possible, you can bury those results with plenty of varied and high quality content and mentions across the web. Include a lot of social posting mentioning your name in that campaign.

An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078