Businesses work hard to produce quality products and services. After you spend so much time and energy designing a product, or developing a service, how do you get your business in front of the right people?
Advertising and marketing is a broad topic area that seems to expand every day as more digital platforms emerge. It entails a complex cocktail of tasks, including keyword selection and utilization, improving website visibility, search engine optimization, pay-per-click advertising, branding, social media, blogging and email marketing, among others.
Despite the absolute necessity of online marketing, good online reputation and widespread visibility, almost half of small businesses allocate just 20 percent or less of their marketing budget to digital marketing activities.
Learning your ideal target audience and engaging in creative and strategic marketing and advertising is crucial for distributing your content to a broad audience and building a strong customer base. Hiring a competent digital marketing agency can help businesses accomplish this goal.
Here are just three ways marketing and advertising agencies can provide value to a business:
1. A COMPREHENSIVE APPROACH ENSURES BROAD CONTENT DISTRIBUTION
Effectively distributing content requires implementing multiple strategies.
Let’s say you own a roofing company that specializes in repair and replacement of damaged or worn out roofs with many types of roofing products, such as tile, shingles, metal roofs and others. Now, you have to share those services with your existing audience, attract more customers and get your brand, offering excellent customer service out to the public.
How can you make this happen?
Option A: Use social media to build and announce the new product interest.
Option B: Produce and Publish You as an Expert in the field by educating the public with you speaking about various content rich relevant topics, branding you as an industry leader.
Option C: Do monthly Press Releases to write news-worthy articles about your product or service.
Option D: Hire a marketing and advertising agency to develop a six-month plan that combines all options.
With a marketing and advertising agency, you will work with a team that has a comprehensive understanding of the multi-channel content distribution system.
An agency can launch a robust social media campaign, build relationships with local businesses that can stock your product or cross-promote your content, create a press kit, organize a product launch event, update your company’s website and substantially improve the website’s and Landing Page’s SEO, and ranking in online search results.
This multi-faceted approach combines both digital and traditional marketing tactics. It ensures that content will reach multiple audiences, which in turn will increase brand awareness.
2. CONTENT CREATION TO DRIVE BRAND ENGAGEMENT
With more people accessing information online and through social media, it is important to foster an online community with your audience. This entails engaging with followers and friends on social media, sharing updates through email newsletters and providing a user-friendly website.
To roll out these tactics effectively, a business needs quality content to share. A marketing and advertising agency can write editorial articles, make creative introductory videos, enhance your online reputation with 5 star video review commercials and design infographics that help a business accomplish these goals.
3. TECHNICAL KNOWLEDGE TO IMPROVE WEBSITE ACCESSIBILITY
Marketing and advertising agencies can help businesses optimize their content online by implementing local SEO and PPC strategies. Because SEO and PPC remains top priorities on the digital marketing agenda, this is an important step.
SEO and Citations or Directories, like Yelp, for example, assures more effective content distribution by making it easier for your target audience to find the information they need about your product, content, services and business.
From working with your business to develop a comprehensive strategy that increases brand awareness, to producing quality content that drives audience engagement, to implementing SEO practices that improve web marketing, advertising and presence, digital marketing agencies add immense value to a business, can generate traffic to your landing pages ad website and convert potential customers into clients.
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