Category: 5 Star Reviews

How Important Is Reputation Marketing To Getting New Customers

 

Today, Customers Tend To Trust Online Reviews From Their Peers More Than They Trust Advertising.

These reviews then directly correspond with your company’s reputation.

When deciding to make a purchase or not, a massive 70% of consumers trust online reviews. You are losing business if your company has negative reviews. LocalAd Connection, can help you improve your company’s reputation by using advanced reputation marketing skills.

Creating and maintaining a 5-star reputation online should be your company’s number one priority. All of the other marketing efforts done by your organization will mean nothing if you don’t have the reputation marketing to back it up when your customers go to look your company up online. Many business owners overlook reputation marketing.

Why is Reputation Marketing Important?

If they value customer service, but your company has several negative reviews about customer service, then they may choose to make their purchase from another company. When deciding between companies or products, they turn to reviews before making their final decision.

It’s ideal to have positive reviews across several review outlets. Many people tend to favor one review medium over another, i.e. Yelp over Yahoo. By ensuring that your company has a wide range of reviews then you are sure to have the greatest reputation marketing range possible.

One of the best things you can do for the reputation marketing of your company is to encourage your customers to post real reviews with specific details. You should always be encouraging your customers to leave positive reviews as a steady flow of positive reviews will greatly improve and maintain your reputation marketing. Customers are more likely to overlook a one-star review if you have hundreds of positive reviews than they are if you only have ten positives.

Customers want to see several high rated, recent, real reviews. This assures them of the quality, consistency, and reliability of your company. Reputation marketing then takes these reviews and builds upon them to create more business for your company.

Building upon Reputation Marketing

Many reviews appear locally to the area around the business in searches. If you want to expand your reach further then you will want to build your reputation marketing strategy to include more aspects to reach more customers. When people are searching for what your company offers, by using SEO to boost your company’s search engine rankings in the desired cities you will reach a larger audience.

It’s also vital to ensure that your company features a mobile-friendly website as many people now access information via a mobile platform. Having a site that is easy to navigate and read from a mobile view is extremely important. If you have a business that people may be looking for while they are out and about, this is especially true.

Other Benefits of Reputation Marketing

Reputation marketing has other benefits that come along with having a strong review base. When you set your company apart from others with consistently high reviews, you prove the worth of your company and your product.

With a large amount of consistently positive reviews, you will drown out the few negative reviews that your company will naturally receive. You can learn from negative reviews, but for the most part you want to focus on the good and ensure that your company’s reputation marketing is ahead of the game.

If they value customer service, but your company has several negative reviews about customer service, then they may choose to make their purchase from another company. It’s ideal to have positive reviews across several review outlets. You should always be encouraging your customers to leave positive reviews as a steady flow of positive reviews will greatly improve and maintain your reputation marketing. Customers are more likely to overlook a one-star review if you have hundreds of positive reviews than they are if you only have ten positives.

With a large amount of consistently positive reviews, you will drown out the few negative reviews that your company will naturally receive from some people who just can’t be pleased or your competition that wants to tarnish your otherwise stellar reputation.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Learn Why Your Customer Reviews are Crucial To Effective Marketing

Google Invests in CGC Reviews, Ratings & Testimonials

Consumer Generated Content (CGC) in the form of Reviews, Ratings, Testimonials and Social Media Posts will guide your target audience in their decision making process more than branding or simply Google search results.

While Google continues to update their search algorithms, it’s critical that marketers follow their lead and invest where Google invests– consumer-generated content such as ratings and reviews, questions and answers, testimonials and social media posts– giving websites an edge when competing for placement against competitors.

We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The companies that take advantage of this fact will win the race.

The success they found by utilizing reviews and ratings, product sampling, and additional forms of consumer-generated content, spurred the company to seek out additional opportunities to drive brand visibility in a unique way.

Search engines elevate site results with fresh content publication. Adding reviews to a product page typically results in a 15– 25% increase in search traffic. With every Google change and update, today’s search engine optimization (SEO) is no longer the science it was 9 months ago, which means SEO experts must evolve their approach to keep their pages ranking. Understanding Google’s current search dynamic is paramount to success.

Mobile devices deliver the technology that transcends the digital realm to support shoppers in the physical world. As much as 30% of consumers have changed their mind in the shopping aisle as a result of information gathered on their smartphone.

The voice of the consumer continues to rise as the most powerful and trusted content by consumers. It’s the next wave of feedback and innovation. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Moving well beyond traditional word-of-mouth marketing, CGC has transformed into a powerful, trusted, and essential form of communication between businesses and people.

Questions: What exactly can businesses learn based on all that information? How can they use this content to deliver better shopping experiences and build lasting customer relationships?

Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand. From ratings and reviews to social media content, photos and tweets, companies using CGC as part of their marketing tactics are experiencing more engagement with their customers resulting in more sales.

Increasingly, consumers trust the opinions of like-minded consumers more than they trust brand messaging. Research shows that 44% of millennials are more likely to trust experienced consumers over brands and three times more likely to use social media to find consumer opinions.

Brands, retailers and service providers must prioritize the content their consumers prefer to see: ratings, reviews, questions, and social posts written by actual consumers sharing their honest opinions– good and bad– on the brand, services and its products. Integrating this content into marketing initiatives is the best possible strategy to establish a connection with prospective consumers within your target audience.

Consumers_rely_on_Customer_Reviews_&_Testimonials

We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The voice of the consumer continues to rise as the most powerful and trusted content by other consumers. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand.

 

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078