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December 2016 – Local Ad Connection Ft Lauderdale, Fl
Google Invests in CGC Reviews, Ratings & Testimonials
Consumer Generated Content (CGC) in the form of Reviews, Ratings, Testimonials and Social Media Posts will guide your target audience in their decision making process more than branding or simply Google search results.
While Google continues to update their search algorithms, it’s critical that marketers follow their lead and invest where Google invests– consumer-generated content such as ratings and reviews, questions and answers, testimonials and social media posts– giving websites an edge when competing for placement against competitors.
We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The companies that take advantage of this fact will win the race.
The success they found by utilizing reviews and ratings, product sampling, and additional forms of consumer-generated content, spurred the company to seek out additional opportunities to drive brand visibility in a unique way.
Search engines elevate site results with fresh content publication. Adding reviews to a product page typically results in a 15– 25% increase in search traffic. With every Google change and update, today’s search engine optimization (SEO) is no longer the science it was 9 months ago, which means SEO experts must evolve their approach to keep their pages ranking. Understanding Google’s current search dynamic is paramount to success.
Mobile devices deliver the technology that transcends the digital realm to support shoppers in the physical world. As much as 30% of consumers have changed their mind in the shopping aisle as a result of information gathered on their smartphone.
The voice of the consumer continues to rise as the most powerful and trusted content by consumers. It’s the next wave of feedback and innovation. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Moving well beyond traditional word-of-mouth marketing, CGC has transformed into a powerful, trusted, and essential form of communication between businesses and people.
Questions: What exactly can businesses learn based on all that information? How can they use this content to deliver better shopping experiences and build lasting customer relationships?
Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand. From ratings and reviews to social media content, photos and tweets, companies using CGC as part of their marketing tactics are experiencing more engagement with their customers resulting in more sales.
Increasingly, consumers trust the opinions of like-minded consumers more than they trust brand messaging. Research shows that 44% of millennials are more likely to trust experienced consumers over brands and three times more likely to use social media to find consumer opinions.
Brands, retailers and service providers must prioritize the content their consumers prefer to see: ratings, reviews, questions, and social posts written by actual consumers sharing their honest opinions– good and bad– on the brand, services and its products. Integrating this content into marketing initiatives is the best possible strategy to establish a connection with prospective consumers within your target audience.
We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The voice of the consumer continues to rise as the most powerful and trusted content by other consumers. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand.
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078
Online Reputation Marketing and Reputation Management Services are Essential to Your Business’ Success
Online reputation marketing is the single most critical aspect of advertising or promotion for both small and large business owners. And with competition tighter than ever, businesses are seeing that Online Reputation Marketing is now a necessity. Part of having a positive online reputation is having at least 6-10 positive online reviews, (preferably in video form) and making sure your company brand presents a trustworthy, reliable, and credible image, everywhere your business appears online.
Online reputation marketing is one of the most effective forms of marketing today. Online reputation marketing is a combination of good public relations and savvy Search Engine Optimization (SEO) and marketing techniques, two marketing disciplines that require very different skill sets. Online Reputation Marketing will give you the edge that your business needs to brand you as a leader in your industry and crush your competition, resulting in greater online visibility, authority, and higher conversion rates, ultimately giving you more customers and increasing your bottom line.
Reputation has top importance in business. Reputation management helps you in building brand recognition while both building and maintaining a strong positive reputation. You put a lot of effort in shaping your business and struggle to improve its online visibility. At times you feel that you have put in your 100% efforts. Yet, there are dissatisfied customers not pleased with your products or services and they publish negative reviews that often directly affects whether you will receive new customers.
For example, 97% 0f those aged 18 – 34 will consider online reviews in judging whether to hire a business. 88% of referrals from friends or family will search that business online to see what other people think about that business before calling them. With those and other impressive statistics, it becomes clear how essential a good online reputation is to any business.
Managing Online Reputation
Online reputation management is in part monitoring the status of your business on internet by managing the negative content that is destroying your reputation and using positive customer feedback to build or rebuild a good reputation. If you provide a great experience to your customers, they share it with their friends, the internet and the good words spread. If your business has good reputation, and you get the exposure online to make your target audience aware of your existence, your business will grow to generate more revenue.
Hence, every business should know what others are saying about you. Monitor the web by activating alerts and automated or personal responses for all situations to catch a potentially bad review coming out or at least diffusing it through a variety of methods used by LocalAd Connection. See the negative content before it is published, react to it by engaging the dissatisfied customer to see if the negative experience can be resolved, or react to it in an accountable, responsible, reasonable and trustworthy manner, and manage searches for your business with links, proper and broad listings, and accurate business details on maps. Use customers’ feedback, testimonials and reviews to distinguish you from your competition in how you identify yourself and how customers view you. Read more here.
Effective online reputation marketing tools
You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away. Here are some tried and tested reputation marketing tools that LocalAd Connection has employed and you should consider:
5 Star Video Review Commercials- Satisfied customers write or give video 5 star reviews commending your business for the excellent service and value your company has given them. Some customers are uncomfortable being in the video or it is inconvenient for them to do so. No worries, LocalAd Connection specializes in producing 45-60 second video review commercials are a powerful reputation and branding strategy because we:
– Use professional spokes models
– We shoot in a Hollywood style studio
– We professionally edit and brand each video to position you as a market leader in your niche
– We promote your reputation by highlighting a 5 star review you have received
– We create primetime graphics and animation, as well as create an on-location view of someone reading about your 5 star reputation. Since Google acquired YouTube having such a video on Google+ and on your website will enhance your search engine results page (SERP) rankings. Moreover, 90 billion videos are watched each month and visitors will spend 88% more time on your website if it has video.
Reputation management on the web is not just about countering negative content and generating positive reviews. It’s about building a reputation that makes a brand synonymous with its core values and the primary needs of its target market. This is precisely why businesses need to have a comprehensive online reputation management strategy in place.
A solid positive reputation has several direct and indirect benefits for businesses:
A strong and well-managed online reputation ensures that businesses have a great first impression on their prospects. It focuses on building a positive brand image by identifying the key customer needs, desires, anxieties, fears, goals, motivations, and assurances while using them to build positive first impressions.
A comprehensive online reputation management strategy not only highlights the strengths of a business, differentiating your business from the competition, but also effectively counters any negative propaganda by its competitors and its own negative reviews.
A strong online reputation that increases trust, which translates into a higher chance of cold visitors turning into customers.
A good online reputation helps businesses establish themselves as perceived leaders in your industry and the “go-to” source for all industry-related problems. This helps businesses earn free media coverage and elevates them above the competition.
In sum, online reputation marketing is the single most important manner of advertising or promotion for both large and small business owners. Online Reputation Marketing and Reputation Management can be used either for increasing positive brand and keyword content driven search results or dissipate negative content that appears within search engines through brand or keyword searches, or both. Online reputation marketing will ensure that positive reviews about you will dominate the online world! Online reputation marketing is a complex process, but it is also tantamount to your business’ success as much as reputation management.
Visit LocalAdConnection.com to see how online reputation marketing and reputation management can help your business increase its bottom line. Isn’t that really the bottom line?
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Search Engine Optimization (SEO) Targeting Your Audience Rather than Google
Here’s a basic consideration when planning your company’s SEO strategy: Has Google visited your site to fill out your contact form lately? Nope.
Why do so many SEO firms focus more on what Google is doing than on what people want?
We, at LocalAdConnection.com, have a core belief that if we spend as much time understanding people as we understand Google, you will win. Manipulation of Google is temporary, so we prefer to spend our time understanding your audience instead.
When potential customers are searching online, do they find you? Our customer-centric approach ensures that your site, content, and assets are being found.
We aspire to be the search firm that fights for the “attention of audiences” over the “anomalies of algorithms.” We are investing more time in understanding people instead of Penguins and Pandas. That might not be what you want, and that’s okay, but if this sounds like home sweet home, keep on reading …
Audience
Everything starts with the customer. If you don’t understand your audience, how can you give them the experience they want? We focus on identifying the people that are most likely to interact with your brand and find your content valuable. We’ll understand your audience (almost) better than you do. What are their needs, desires, fears, frustrations, pains, problems, anxieties, likely objections, aspirations, goals, demographics and motivations to determine your “avatar” consumer.
Experience
Our team defines the search experience your audience undergoes from top of funnel to bottom. Whether it’s figuring out where they hang out online or what mix of content is most easily digested … we’ll map out your audiences’ search experience path.
Strategy
With an understanding of the customer’s desired (or sometimes “perceived desired”) experience, we develop strategies to address top of mind questions your audience is asking, building out corresponding strategies to provide valuable answers that they can identify with and truly believe that you know them better than they know themselves. From writing content to getting it in the right hands, we’ll ensure that your audience finds you.
Execution
Knowing which strategies to implement, we will architect project timelines; taking goals, priorities, and industry trends into account. We never sit back and let our strategies run their course, we’re constantly optimizing and hustling, ensuring that our efforts are not only reaching your audience but affecting your bottom line.
Analysis
We want to be held accountable for the success metrics that your boss holds you accountable to. After all, we’re in this together. We only consider a project successful if you’re successful, and our in-depth analysis of our efforts ensures a win-win result with success for all.
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Local SEO gets Many More Clicks but PPC has Slightly Higher Conversion Rates
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine.
This research makes it clear that it’s very important for your brand to have a strong presence in the search engines, ensuring that you’re in front of your target audience. There’s still a big decision to make – whether to use SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search) to get in front of your target?
Done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience. However, each has its respective benefits and costs.
Organic results are 8.5 x more likely to be clicked on than paid search results! That’s a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource. Also, researchers have used heat maps to show that searchers’ eyes focus on the top organic results, with people barely noticing the ads to the right.
PPC holds a slight edge in conversion rates, as paid search results are 1.5 x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result’s “text and landing page is custom optimized by the advertiser.”
Looking at both of these numbers, it can be concluded that “the opportunity from organic search is 5.66 x that of paid search.”
Given the flat out choice of ranking high organically or having great PPC ads – the overwhelmingly logical choice is organic. We all know it’s not that easy or else those “Rank # 1 in Google TOMORROW” robo calls would be much more effective. True SEO takes time, not get rich quick schemes.
PPC’s true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. The terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it’s usually best to hire a firm that can manage it full time. This can mean that PPC campaigns can get very expensive, very quickly – especially when done correctly.
SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.
Don’t get me wrong, there are certainly times to use PPC – when you’re first launching your company, it’s a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get exposure that SEO wouldn’t have time to contribute to.
PPC is more effective for products than it is for service companies; for example, we focus local SEO efforts on terms such as optimizing web design, landing pages, social media and anywhere you have online pages. Although we have a nutriceutical company client that runs a PPC campaign focused around its specific product offerings, and this strategy makes sense for their market.
However, when it comes to the long term lifeline of your internet marketing, the result is clear – SEO offers the better value in search marketing. You won’t rank # 1 overnight, but SEO is more affordable and the long term benefits have been proven. All of these facts demonstrate that your company should spend more of its time and resources focusing on SEO vs. PPC.
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Backlinks Can Offer More Advantages Than Just Optimization
Google’s search algorithm places such great emphasis on the accumulation of backlinks that link builders can forget the value of a link beyond search. Yes, quality backlinks can carry enormous weight and help bring your site to the top of a competitive search engine results page (SERP).
That’s not the only purpose of a link, however.
Even though the majority of clients at my company are interested primarily in search traffic, link building can certainly be used for other purposes. Here are just a few:
Referral Traffic Branding Building Authority Building Relationships Promotion
Understandably there’s some hesitation when it comes to pursuing links in today’s SEO environment. Even though links are unquestionably an important ranking technique, Google likes to engage in a large-scale FUD offensive every-so-often. They do this in an effort to ward out spammers/black hat SEOs.
Seek links you would want even if Google did not reward them. Not only will it actually lead to links that Google is likely to value, it will provide other marketing benefits as well.
Referral Traffic:
According to Conductor, search engines direct about 47% of online traffic. Of all the sources, search engines represent a plurality of directed traffic. But that means the majority of traffic is independent of search engine rankings. According to the same Conductor study, non-social referral visits account for 15% of the internet’s traffic. Even using Conductor’s sample size of 310 million hits, that’s 4.7 million referral clicks.
Hence, links don’t only lead to search engine traffic. A well-placed link on an authority site can direct an abundance of referral traffic.
Never underestimate the value of a good click. You should always prioritize the chase for search traffic over referral traffic. Just think of referral traffic as the pretty bow on the Christmas present.
Branding:
The more you see and recognize something, the more like;y you are to like it. Think of politicians (even a TV star of a popular TV series- (ever heard of The Apprentice?) Those that the public recognize have an easier time of viewer recognition and familiarity breeds authority and often likability. The University of Arkansas recently conducted an experiment in which they had subjects listen to two different mixes of the same piece of music, one in it’s original form, the other edited so that a segment of it was looped. The subjects reported to liking the latter version far more. The researchers attributed this to the mere exposure effect, a phenomenon in which people grow to like things and concepts simply out of familiarity.
Links are visible to the public, or they should be anyway. And because links are viewable to the users and not just search engines, link building can be used for branding.
Branding is marketing 101. Consumers/readers trust established brands, even if those brands have done things that would ordinarily lead to a negative reputation.
Right now in the world of SEO, it’s more important than ever to be cognizant of anchor text diversity. Google is not fond of sites that use the same keyword-rich anchor text over and over.
So along with keyword and white noise anchors, branded anchors should absolutely be part of your link profile.
Being “forced” to use your brand name as an anchor is a way of simply getting your name out there. Even if a user doesn’t click the first time seeing your name, the more that user sees your name, the more that user is going to be compelled to click. And once they click, they are led to the biggest branding opportunity you have: your site.
There’s no better representation of your brand than your website, and link building is a valuable way to get people to look at your brand in all of its glory.
Authority
So your name is out there now. As I said before, established brand names can still thrive even when having a negative reputation. Denny’s had a great 2013. Now take a look at what their customers think of them. Sometimes, even having a bad reputation is better than having no reputation (and therefore no recognition) at all.
Having said that, wouldn’t it be better if your brand had a reputation as an authority and leader within your niche?
I’m talking about authority in the expert form., not in the numerical form like domain authority; most consumers don’t know what domain authority is. Being associated as a “know-it-all” isn’t that bad…Geeks are pretty cool now. Look at the popularity of TV shows like The Big Bang Theory, Doctor Who, Heroes, and 24.
Getting links on authority sites is a great way to have some authority rub off on you. Not only is the link viewed as a vote of confidence by search engines, more importantly, it’s viewed as a vote of confidence by users.
Relationship Building
If you’re building links without building relationships, you’re doing it wrong. I can’t emphasize enough how much easier link building is when you have relationships within your niche to rely upon.
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Being an Authority Attracts Attention, Communicates Credibility, and Inspires Action
You’re not trying to get attention in a room of 100; you’re clawing for attention in a room of 10,000,000. Every day, people are bombarded with dozens of new emails, hundreds of social media updates, countless videos and an endless stream of podcasts to consume.
It’s a noisy world. Without authority, your voice is a whisper, almost impossible to hear over everyone else. But as a recognized expert, you don’t have to shout, because people come to you. They seek you out, join your world, and consume everything you have to offer. It’s good to have authority.
Well, who else other than you knows your business better than you? What if you had a video or audio recording of you as the expert discussing the top questions your targeted audience would love to have answered when considering to buy your product or service? Wow! All of a sudden you are educating your highly interested prospects on the very questions typically everyone considering becoming your customer has, which automatically positions you as the expert.
You can set off a psychological chain reaction that positions you as the respected source in your field by putting online YOU explaining either common questions, a case study to demonstrate the value your business can offer, different aspects about your services or products that differentiate you from your competition and makes you better, etc.
Not only will you enhance your ranking in Goggle or other search engine searches, but you will establish yourself as an authority in your niche, brand you as a leader in your field and dominate your competition that more than likely has none of these type expert interviews that we, as digital marketing experts are so proficient at in helping you accomplish this simple but valuable tool in your marketing strategy.
For example, a dentist, bankruptcy lawyer, roofer, and any other service provider might start with: “I’m often asked: How do you find the right (dentist)?” or “Here are the most important questions you want answered in finding the right (dentist) for you.” We assist you in preparing a script tailored to your business and in language you feel comfortable saying. Reveal and obliterate the myths of your industry. Proudly declare your tips, knowledge, experience, beliefs and vision. Stand firm and confident.
In sum, having you do expert interviews and publishing them online is a winning strategy to make you the expert, brand you as an authority and convert mere visitors to your website into clients, customers and consumers.
Call Us Today: LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Why is SMO Essential to a Successful Business Marketing Strategy?
In this world of globalization, hardly anyone of us is not connected to each other. Basically, communication has been transformed in a new way. The days when we used to communicate through letter has gone along with the horse ad buggy and the typewriter. We used to depend on landlines and traditional telephones, but they have lost their charm and utility after wireless communication arrived through cordless and cell phones. The cell phone has managed to maintain its usability and grown in use in today’s requirement of communication. Now it’s the turn of Internet and especially Social Media. Social media is now an integral part of today’s fast growing life. It is not just a medium to entertainment but it is also a big platform to endorse networking, business, marketing, event, communication, reputation, branding, authority, etc.
Currently Social Media has influenced in corporate and business fields in a major way. Social Media Optimization (SMO) is the new miraculous trend of marketing your business and websites. Social networking sites are very popular and usable among masses. And this is the right track to aim your customers related to your business niche and theme. SMO becomes a most effective technique to get visibility and popularity in market. We help your company generate more followers and fans by using our creative marketing skills.
Our aim is to create a unique social media presence for your online business. We believe that an impressive social media presence depends on a large number of factors like followers, fans, likes. We increase your presence by updating informative content on your social media, enhance your online reputation by using 5 star video review/testimonial commercials on the most popular social media sites
such as Facebook, Twitter, Google Plus etc.) and also in many local directories such as Yelp, Yahoo, Foursquare, etc.. to maximize the conversion rate of visitors to customers. Engagement on these Social Media platforms is an essential tool for a successful marketing strategy.
Call Us Today: LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
WILL SEO OR PPC STOP OUR MARKETING MONEY GOING DOWN THE DRAIN?
Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. How do you know your marketing program is efficient and cost effective? A premier Internet marketing and SEO agency, creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.
Experts in professional local SEO, PPC management, display advertising and email marketing, local online marketing specialists, the most advanced call tracking technology available, E-commerce traffic and revenue generation experts.
A highly transparent Internet marketing company — in both work and communication.
Employing the latest Internet marketing and Web design strategies and techniques. Ideal reading for company leaders and in-house marketers wanting a high-level understanding of critical online marketing issues.
For example, we are often asked: “Which is better, PPC or SEO?” We probably hear this question more than any other from companies trying to figure out how to best spend their Internet marketing dollars. It would be great if there were a simple answer, but there are way too many variables for that to be the case. Here are some questions to ask about your organization that will help you zero in on the right answer.
How patient is our organization?
SEO usually takes months or longer to succeed, especially in competitive verticals. In contrast, PPC can obtain results very quickly — at a price, of course. Some company cultures have a difficult time waiting for results; if this sounds like your business, you may be fighting an uphill internal battle getting the level of commitment for SEO necessary for success.
How are your competitors succeeding?
Are your top competitors tearing it up with PPC, or are they noticeably absent? It could be that if competitors are shying away from PPC, they have already determined it’s not a good avenue. Instead of recreating the wheel, you can piggyback on their experience and avoid a flat tire. Same logic can apply to SEO.
Can you budget for both?
A very sensible approach is to implement a long-term SEO campaign while running PPC campaigns concurrently. If you can succeed on both fronts, you will tap into what are usually the two largest and most important sources of online leads. But can you afford to excel in both?
If you spread your budget too thin, you will not succeed in either PPC or SEO, and end up with a lose-lose instead of a win-win.
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
Download our free press release template here to learn how to write a top-notch press release.
People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it’s about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.
Sounds pretty hopeless, right? Wrong. While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company, building meaningful mindshare with your target audiences in the process.
One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about — including, but not limited to, reporters.
What Is a Press Release / News Release?
Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing: an official announcement (written or recorded) that an organization issues to the news media and beyond.press release writing services represent the key to efficient and affordable self-promotion.
Press releases deliver exceptional results for virtually any business, regardless of its size, profit margins, profile and industry; which means that this type of content could also work like magic for you. This brings us to the next question: what exactly should you expect from world-class press release writing services?
Here are the 10 Main Benefits of Press Releases:
1. Instant Exposure
As a small or medium business owner with limited resources, you could spread the word about your company and products or services in the most effective manner, without breaking the bank to reach your target.
The old adage that content is king and distribution is queen, is still true, so you’ll want stellar copy that will sweep your potential buyers off their feet and make them daydream about your merchandise and talk about it in their sleep. In this moment, the question that you should ask yourself is this: how do you choose the right type of content and distribution services to achieve this specific goal?
While landing pages help you introduce your brands and goods to the world and convert leads into customers, blog posts allow you to establish a more personal connection with your readers, by answering some of their most burning questions, offering advice, expressing your expert opinion and sharing your insight with your audience.
Conversely, press releases let you build trust and authority on different fronts, by stimulating journalists and media outlets to cover your story, and also by giving your prospects a new reason to visit your store, land on your website, find out more about your most recent accomplishments and try, buy and spread the word about your new product or service.
2. Increased Sales Potential
A well-drafted press release brings credibility to your company and allows you to stay in the public eye, while boosting your profit margins, by highlighting the most remarkable key benefits and features of your products or services that position your company on top of any other alternatives currently available on the market.
Topics of press releases can be widely varied; from different occasions, to announce a series of achievements, such as new technological developments, a product or service launch, a new partnership with a prominent company, a milestone that you have just reached or new acquisitions.
Each event that we’ve mentioned is newsworthy enough to command attention and put you and your business into the spotlight.
3. The Chance to Boost the Effectiveness of Your Marketing Plan
Press Release campaigns should be a part of your company’s content marketing toolbox to enhance your online visibility, become more popular and make more money. Press releases represent an exceptional, incredibly affordable marketing addition that you should add to your campaign. You simply cannot go wrong with these tools because they are designed to be controlled by their creators in terms of targeted audience and message.
4. The Opportunity to Brand Yourself as an Industry Expert
Press releases are a great way to build trust and credibility in your field or niche. An excellent PR campaign will offer you the chance to brand yourself as a high-authority artist/business owner and underline the unique attributes of your products and services.
5. Increased Traffic to Your Website
According to the data shared by ereleases.com, 80 million people worldwide go online daily, looking for unique insight and exclusive stories. This impressive number reveals just how important it really is to use every available tool in your marketing arsenal to push your feature to the top of your prospects’ news feed and boost your exposure. How are you different from your competition?
Using press releases, you can explain that, while also including one or two links to your blog or website, to guide your reader towards other platforms where you promote and sell your goods.
Without trying to game the system, you could still boost website traffic via press releases (and any other type of quality digital content for that matter), by simply optimizing the key elements of your copy, including keywords, headlines, videos, photos, podcasts, hashtags and description. Density of real value content over quantity will be the successful trend of 2017 press releases.
6. Important SEO Benefits
Press releases published by several media outlets will offer you valuable backlinks to your website or landing pages. Moreover, by optimizing your content, with targeted keywords, you could increase its visibility online and make your articles searchable on the Internet. Tags pointing to your topic and a set of relevant, industry and company-specific keywords are extremely important elements that you should add to your copy to optimize your press releases and unleash instant SEO benefits.
7. A New Opportunity to Reach Your Targeted Audience
Press release distribution services are industry-specific and ensure location targeting, a prominent advantage that increases your odds of promoting your message in front of an already interested audience that is more likely to respond to your Calls To Action (CTAs). This type of services based on geographical location can maximize your reach and help you get in touch with prospective customers, clients and patients who share your vision, mission and interests and would be more inclined to test, buy and recommend your products or services.
8. The Perfect Occasion to Distribute Your Content Across Different Channels
When you’re striving to make a name for yourself in an overcrowded market, it is vital to explore all available mediums to express yourself, build and maintain a connection and engagement with your public, receive financial support for your upcoming project and lure customers. Press releases ensure media coverage and can help ensure that targeted audiences see your story in popular newspapers and magazines or hear about most recent accomplishments on the radio. All these channels can support your marketing efforts, turning you into a much more powerful player in your industry.
9. A Solid Relationship with Journalists
Press releases enable you to create stronger ties with journalists who are looking for a good story to share with their readers. A well-written press release will enable you to capture the attention of several media outlets and create win-win situations with influencers in your industry who need to cover interesting facts to stay relevant and competitive in their niche.
10. A Cost-Effective Method to Attract Deep-Pocketed Investors
Press releases offer you one of the simplest and most affordable methods to build your online reputation and increase your visibility on your market. Aside from making your goods seem more desirable in the eyes of your prospects and attracting more customers, press releases can help you capture the attention of investors who could become your future sponsors, lift your startup off the ground and fuel your rise to the top in your niche.
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1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
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I’m senior editor, where I write, review, edit and publish original content, advertisements, press releases and other marketing tools to assist businesses brand their company as a leader in their industry, get new customers, and over-deliver great value to their prospective and existing client base. View all posts by Sen Editor Paul B Woods
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
As the role of online marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat.If you’re worried you might have missed something major this year, we have you covered.Read on for 10 trends that propelled the biggest changes in digital marketing this year:
1. Increased Social Search Functionality:
Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. For marketers, social search is exciting because it allows for brand content to be discovered organically. However, increased organic traffic is just one benefit of enhanced social search functionality.
Social search is also an effective research and targeting tool. For example, marketers can search for any term on Facebook and find public posts using that term. Then, results can be filtered by source, location, and date, allowing you to find results for people that already follow your brand, are located in your area, and have posted questions about the term you searched for. These kinds of insights drive content marketing that speaks directly to your audience’s needs. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns.
2. Real-Time Marketing
Real-time marketing revolves around current and topical events, and it’s an effective way to earn a big boost in traffic and visibility. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics.
Here are a few brands that nailed it this year:
During the 2016 Super Bowl, Gatorade created a Snapchat filter that allowed users to share a Super Bowl tradition—dumping Gatorade on the coach—with their friends. The filter got more than 100 million views, and got Gatorade in on the big event without paying for an in-game commercial.
3. Adaptability is more vital to success than ever:
Change is going to happen whether you pursue it or not. Modern enterprises succeed when they adapt to industry and marketplace shifts and incorporate new technology into company culture and regular operations. However, digital transformation isn’t only about technology, it’s about bringing together the power of technology with a culture that embraces the change that it can lead for the organization.
4. Growing importance of the user experience: The customer experience (including employees) is the ultimate goal of any digital transformation. Customers are more cautious and distrusting than ever; they’ll turn away from brands that don’t align with their values and needs.
5. Innovation must happen fast: Proactive innovation is one of the best ways to stay competitive in an evolving marketplace. New technology needs to be assessed, tested, analyzed, and judged more quickly than ever. Businesses can no longer afford to waste time and resources implementing new tools that offer no real value. This means a “Fail fast, to succeed faster,” mentality. Some projects will work straight away, others will have significant learning curves. The faster your organization can go from idea to implementation the more it can embrace opportunities to transform and even disrupt markets and internal business models. We’ve already talked about adaptability, but that plays a major role here as well. If a company has an adaptive culture where new tech can be easily integrated—or is at least encouraged—that enterprise is set up for long-term success.
6. Embrace the remote workforce: Young professionals prefer flexibility to compensation. Mobile technology and bandwidth proliferation allow businesses to connect with (and retain) top talent anywhere in the world. Contract and freelance employees appreciate the ability to work from home or while sitting on the beach. Companies benefit from having the ability to hire the most talented employees available in any time zone.
7. The advent of augmented reality (AR) and virtual reality (VR): The booming success of the Pokémon GO AR app is a wakeup call to any business that hasn’t evaluated the potential of AR and VR. These technologies were once limited to the gaming realm, but they’re now easier to implement than ever before. The mainstream shift toward AR and VR provides new ways to connect with customers and offer unique, memorable interactions. The popularity of AR and VR also open up the gates for workplace gamification. We anticipate there will be a strong roadmap for incorporating gaming into the workplace along with VR and AR for improved employee engagement, retention and customer experience.
8. Big data and analytics: The importance of big data in the business world can’t be overstated. Despite a dizzying amount of valuable data in the world, few companies are using it to maximum effect. Analytics drive business by showing how your customers think,what they want, and how the market views your brand. In the age of Digital Transformation, almost everything can be measured. In the coming year this will be a cornerstone of how businesses operate.
9. Digital transformation is driven by the Internet of Things (IoT). The IoT offers immeasurable insight into customer’s mind. Businesses and customers alike will continue to benefit from the IoT. With an estimated 50 billion IoT Sensors by 2020 and more than 200 billion “Things” on the Internet by 2030, it is no question that IoT will be not only transformative, but disruptive to existing or outdated business models.
10. Smart machines and artificial intelligence (AI) are taking off in a big way. Our relationships to technology continue to evolve. Soon machines will be able to learn and adapt to their environments. AI has long been considered the realm of science fiction, but as technology improves, AI becomes a reality. AIs will be able to work collaboratively with human professionals to solve intensely complex problems. AI stands to become one of the most disruptive forces in the IT world.
Call Us Today: LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
