Being an Authority Attracts Attention, Communicates Credibility, and Inspires Action
You’re not trying to get attention in a room of 100; you’re clawing for attention in a room of 10,000,000. Every day, people are bombarded with dozens of new emails, hundreds of social media updates, countless videos and an endless stream of podcasts to consume.
It’s a noisy world. Without authority, your voice is a whisper, almost impossible to hear over everyone else. But as a recognized expert, you don’t have to shout, because people come to you. They seek you out, join your world, and consume everything you have to offer. It’s good to have authority.
Well, who else other than you knows your business better than you? What if you had a video or audio recording of you as the expert discussing the top questions your targeted audience would love to have answered when considering to buy your product or service? Wow! All of a sudden you are educating your highly interested prospects on the very questions typically everyone considering becoming your customer has, which automatically positions you as the expert.
You can set off a psychological chain reaction that positions you as the respected source in your field by putting online YOU explaining either common questions, a case study to demonstrate the value your business can offer, different aspects about your services or products that differentiate you from your competition and makes you better, etc.
Not only will you enhance your ranking in Goggle or other search engine searches, but you will establish yourself as an authority in your niche, brand you as a leader in your field and dominate your competition that more than likely has none of these type expert interviews that we, as digital marketing experts are so proficient at in helping you accomplish this simple but valuable tool in your marketing strategy.
For example, a dentist, bankruptcy lawyer, roofer, and any other service provider might start with: “I’m often asked: How do you find the right (dentist)?” or “Here are the most important questions you want answered in finding the right (dentist) for you.” We assist you in preparing a script tailored to your business and in language you feel comfortable saying. Reveal and obliterate the myths of your industry. Proudly declare your tips, knowledge, experience, beliefs and vision. Stand firm and confident.
In sum, having you do expert interviews and publishing them online is a winning strategy to make you the expert, brand you as an authority and convert mere visitors to your website into clients, customers and consumers.
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