Local SEO is an Integral Part of Selling Services & Products to Local Customers.
Local search engine optimization (LSEO) is a powerful digital marketing strategy for business owners selling products or services to local customers, because if you’re not showing up in local search, you’re missing out on new business and hemorrhaging money.
Increased Web traffic, brand visibility, and an increase in revenue are all advantages of investing in SEO. To take control of your local search results, here are some tips on how small businesses take advantage of local SEO best practices:
Keyword research is a fundamental step for every successful SEO campaign. It involves discovering and analyzing phrases and terms that people are actually typing into the search engines to find local businesses like yours.
So, how do you discover which keywords to rank for?
To start, brainstorm keywords yourself or ask customers, friends, or family what keywords they would use to find a business like yours. Take your list and input them into Google’s Keyword Planner to find new keyword ideas and to get the estimated search traffic for those keywords.
True keyword research is an in-depth and detailed process, and best left to the professionals that do online internet marketing as their business so you can run your own business.
NAP Information: Next to SEO, N-A-P are the three most important letters in local search. NAP is short for Name, Address, and Phone Number.
If you want to show up in local search, it’s crucial that Google understands where your business is located. Google is able to pick up NAP information on your website as well as on other sites around the web. It uses the consistency and quantity of NAP mentions as a ranking factor for local search.
The more often your business information is found on the web, and the more consistent it is, the higher your visibility will be in local search.
Over 92 percent of consumers read online reviews to find local businesses and services. On top of that, 60 percent of consumers judge a local business on its overall star rating with 43 percent find 3 out of 5 stars to be the minimum rating before consulting with that business and usually you need at least six 5 star reviews to be considered trustworthy. It’s as high as 97 percent of consumers aged 18 – 34 read online reviews to judge a business. With so many people resorting to online reviews for business recommendations, it is imperative to get positive reviews.
The quantity and quality of your online reviews play a direct role in our search visibility. The more 5-star reviews your business has, the more online exposure it will receive.
To get positive reviews you will need to focus on creating an amazing customer experience, publishing and parading those reviews, best with video. After every job is finished, politely ask for feedback.
Google My Business, Facebook, Yelp, Foursquare, Houzz, and Angie’s List are great places to receive and reply back to reviews. Read more about how online reviews affects your business and it’s online presence.
Having a Google Mobile friendly image is crucial. If users are feeling frustrated when visiting your website due to a poor mobile experience like small text, needing to pinch the touch screen to zoom in, slow loading time, then you should update to a mobile friendly website.
Most mobile-friendly websites feature responsive web design, meaning that it is able to adjust to fit the screen size of any device. Responsive websites are easier to manage from an SEO perspective. Alternately, you can develop a separate website designed specifically for mobile.
Failing to comply with Google’s Mobile Friendly guidelines will result in a major loss in mobile search traffic.
Citations and Social Profiles: Social media icons
A citation is an online mention of your business with all or some of your NAP information. They generally take the form of a local listing in an online directory like YellowPages.
A social profile is like an upgraded version of a citation in that it is often more trustworthy, unique, and customizable. A few of examples of social profiles are Facebook, Twitter, LinkedIn, and Pinterest.
To build your website’s visibility, you will need to create as many relevant and high-quality citations and social profiles as possible.
Follow these basic SEO guidelines when building citations and social profiles:
Be 100 percent consistent with your NAP information. Always use the exact same business name, address, and phone number. If you move locations, you will need to update your NAP information on your website, citations, and social profiles.
Write unique business descriptions that summarize your company’s history, niche, products, and services. Upload at least 5 relevant, high-quality images, not including your company logo.
Select up to 5 relevant business categories with the first 3 being the most important.
Google processes over 3.5 billion searches per day. If you’re not listed on Google, you’re missing out.
Be found on Google Maps and help customers find directions to your business.
Respond to customer reviews and promptly to any negative reviews (preferably before they are published) with reputation management software from LocalAdConnection.com.
To list your business, go to Google My Business and type in your business name and address into the search bar.
You can also upload images that will be shown in the local search whenever someone searches for your business.
LocalAdConnection.com, are experts in online marketing, reputation marketing and reputation management and local SEO, helping local businesses dominate their industry, rank highest in searches for targeted keywords, with positive and massive exposure branding them as leaders in their niche and getting them more customers.
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