Secrets of Online Reputation Management

Online Reputation Management (ORM) is one of the most dynamic activities online and can be (without an expert online reputation management agency like LocalAdConnection.com)  one of the most difficult tasks too. It is the only activity where you have little or no control over different situations and/or circumstances which can completely turn around all the hard work invested into a campaign!

An outsider speaking about your company’s products or services, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the results of your campaign overnight! Positive mentions, neutral mentions and negative mentions; these more or less rule the life of that person or online marketing firm who is trying to protect your online reputation.

Let’s run through the aim of any ORM campaign:

– Ensure that the client get as much positive exposure as possible. Try and get as many positive mentions up in the top 10/20/30 results!

– If it isn’t positive, ensure that you have neutral content about your brand!

 Neutralize the NEGATIVE content pieces !

The easiest way to go about doing this is to ensure that you have positive/neutral content online talking about your business and your brand. (Not that it is easy to do that!).

Also, since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms!. The content creation involves having an exhaustive content plan in place and using various mediums including videos, blogs, articles, etc.

. Does this sound similar to SEO?

The lines distinguishing both these services are becoming less distinct by each passing day. The objective of both SEO and ORM now align towards the creation of good, unique and engaging content. Content marketing remains the focus of both services. Reaching out to new people, gaining greater visibility and creating a stronger brand presence are extremely important. The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

SEO is Now Part of Brand Building.

Brand building is becoming a more integral part of SEO activity! ORM has by principle always concentrated on promoting the brand!

It seems that a new service package offering Branding + SEO + ORM is the call of the hour. Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience.

What if your business reviews aren’t favorable?

Negative reviews high up in search results can become a sure-fire way to lose interest before you have even gained it.

What’s more, Google will highlight those reviews with stars making them stand out in search results.

Unless you have established an internal system of managing and monitoring your customers, in many cases, you’ll need to track down the original source, so follow the unflattering suggestions to their results pages. Sometimes it will be reviews on official sites like Yelp, and you can comment to tell your side and to offer a solution to the poster.

Other times it may be a blog, and that is when you have to contact them directly. Ask them to take down the review in exchange for offering up a solution to whatever is bothering them. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

If it is a reasonable person they should have no trouble doing this. Occasionally you may come across a troll, in which case legal action may be required.

In the meantime, or if this isn’t possible, you can bury those results with plenty of varied and high quality content and mentions across the web. Include a lot of social posting mentioning your name in that campaign.

An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

Author: Sen Editor Paul B Woods

I'm senior editor, where I write, review, edit and publish original content, advertisements, press releases and other marketing tools to assist businesses brand their company as a leader in their industry, get new customers, and over-deliver great value to their prospective and existing client base.

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