Google Invests in CGC Reviews, Ratings & Testimonials
Consumer Generated Content (CGC) in the form of Reviews, Ratings, Testimonials and Social Media Posts will guide your target audience in their decision making process more than branding or simply Google search results.
While Google continues to update their search algorithms, it’s critical that marketers follow their lead and invest where Google invests– consumer-generated content such as ratings and reviews, questions and answers, testimonials and social media posts– giving websites an edge when competing for placement against competitors.
We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The companies that take advantage of this fact will win the race.
The success they found by utilizing reviews and ratings, product sampling, and additional forms of consumer-generated content, spurred the company to seek out additional opportunities to drive brand visibility in a unique way.
Search engines elevate site results with fresh content publication. Adding reviews to a product page typically results in a 15– 25% increase in search traffic. With every Google change and update, today’s search engine optimization (SEO) is no longer the science it was 9 months ago, which means SEO experts must evolve their approach to keep their pages ranking. Understanding Google’s current search dynamic is paramount to success.
Mobile devices deliver the technology that transcends the digital realm to support shoppers in the physical world. As much as 30% of consumers have changed their mind in the shopping aisle as a result of information gathered on their smartphone.
The voice of the consumer continues to rise as the most powerful and trusted content by consumers. It’s the next wave of feedback and innovation. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Moving well beyond traditional word-of-mouth marketing, CGC has transformed into a powerful, trusted, and essential form of communication between businesses and people.
Questions: What exactly can businesses learn based on all that information? How can they use this content to deliver better shopping experiences and build lasting customer relationships?
Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand. From ratings and reviews to social media content, photos and tweets, companies using CGC as part of their marketing tactics are experiencing more engagement with their customers resulting in more sales.
Increasingly, consumers trust the opinions of like-minded consumers more than they trust brand messaging. Research shows that 44% of millennials are more likely to trust experienced consumers over brands and three times more likely to use social media to find consumer opinions.
Brands, retailers and service providers must prioritize the content their consumers prefer to see: ratings, reviews, questions, and social posts written by actual consumers sharing their honest opinions– good and bad– on the brand, services and its products. Integrating this content into marketing initiatives is the best possible strategy to establish a connection with prospective consumers within your target audience.
We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The voice of the consumer continues to rise as the most powerful and trusted content by other consumers. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand.
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