Online Reputation Marketing and Reputation Management Services are Essential to Your Business’ Success
Online reputation marketing is the single most critical aspect of advertising or promotion for both small and large business owners. And with competition tighter than ever, businesses are seeing that Online Reputation Marketing is now a necessity. Part of having a positive online reputation is having at least 6-10 positive online reviews, (preferably in video form) and making sure your company brand presents a trustworthy, reliable, and credible image, everywhere your business appears online.
Online reputation marketing is one of the most effective forms of marketing today. Online reputation marketing is a combination of good public relations and savvy Search Engine Optimization (SEO) and marketing techniques, two marketing disciplines that require very different skill sets. Online Reputation Marketing will give you the edge that your business needs to brand you as a leader in your industry and crush your competition, resulting in greater online visibility, authority, and higher conversion rates, ultimately giving you more customers and increasing your bottom line.
Reputation has top importance in business. Reputation management helps you in building brand recognition while both building and maintaining a strong positive reputation. You put a lot of effort in shaping your business and struggle to improve its online visibility. At times you feel that you have put in your 100% efforts. Yet, there are dissatisfied customers not pleased with your products or services and they publish negative reviews that often directly affects whether you will receive new customers.
For example, 97% 0f those aged 18 – 34 will consider online reviews in judging whether to hire a business. 88% of referrals from friends or family will search that business online to see what other people think about that business before calling them. With those and other impressive statistics, it becomes clear how essential a good online reputation is to any business.
Managing Online Reputation
Online reputation management is in part monitoring the status of your business on internet by managing the negative content that is destroying your reputation and using positive customer feedback to build or rebuild a good reputation. If you provide a great experience to your customers, they share it with their friends, the internet and the good words spread. If your business has good reputation, and you get the exposure online to make your target audience aware of your existence, your business will grow to generate more revenue.
Hence, every business should know what others are saying about you. Monitor the web by activating alerts and automated or personal responses for all situations to catch a potentially bad review coming out or at least diffusing it through a variety of methods used by LocalAd Connection. See the negative content before it is published, react to it by engaging the dissatisfied customer to see if the negative experience can be resolved, or react to it in an accountable, responsible, reasonable and trustworthy manner, and manage searches for your business with links, proper and broad listings, and accurate business details on maps. Use customers’ feedback, testimonials and reviews to distinguish you from your competition in how you identify yourself and how customers view you. Read more here.
Effective online reputation marketing tools
You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away. Here are some tried and tested reputation marketing tools that LocalAd Connection has employed and you should consider:
5 Star Video Review Commercials- Satisfied customers write or give video 5 star reviews commending your business for the excellent service and value your company has given them. Some customers are uncomfortable being in the video or it is inconvenient for them to do so. No worries, LocalAd Connection specializes in producing 45-60 second video review commercials are a powerful reputation and branding strategy because we:
– Use professional spokes models
– We shoot in a Hollywood style studio
– We professionally edit and brand each video to position you as a market leader in your niche
– We promote your reputation by highlighting a 5 star review you have received
– We create primetime graphics and animation, as well as create an on-location view of someone reading about your 5 star reputation. Since Google acquired YouTube having such a video on Google+ and on your website will enhance your search engine results page (SERP) rankings. Moreover, 90 billion videos are watched each month and visitors will spend 88% more time on your website if it has video.
Reputation management on the web is not just about countering negative content and generating positive reviews. It’s about building a reputation that makes a brand synonymous with its core values and the primary needs of its target market. This is precisely why businesses need to have a comprehensive online reputation management strategy in place.
A solid positive reputation has several direct and indirect benefits for businesses:
- A strong and well-managed online reputation ensures that businesses have a great first impression on their prospects. It focuses on building a positive brand image by identifying the key customer needs, desires, anxieties, fears, goals, motivations, and assurances while using them to build positive first impressions.
- A comprehensive online reputation management strategy not only highlights the strengths of a business, differentiating your business from the competition, but also effectively counters any negative propaganda by its competitors and its own negative reviews.
- A strong online reputation that increases trust, which translates into a higher chance of cold visitors turning into customers.
- A good online reputation helps businesses establish themselves as perceived leaders in your industry and the “go-to” source for all industry-related problems. This helps businesses earn free media coverage and elevates them above the competition.
In sum, online reputation marketing is the single most important manner of advertising or promotion for both large and small business owners. Online Reputation Marketing and Reputation Management can be used either for increasing positive brand and keyword content driven search results or dissipate negative content that appears within search engines through brand or keyword searches, or both. Online reputation marketing will ensure that positive reviews about you will dominate the online world! Online reputation marketing is a complex process, but it is also tantamount to your business’ success as much as reputation management.
Visit LocalAdConnection.com to see how online reputation marketing and reputation management can help your business increase its bottom line. Isn’t that really the bottom line?
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078
Call Us For More Info: (954) 266-0078
Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.