How Online Reputation Marketing Will Get You New Business

Online Reputation Marketing and Reputation Management Services are Essential to Your Business’ Success

Online reputation marketing is the single most critical aspect of advertising or promotion for both small and large business owners. And with competition tighter than ever, businesses are seeing that Online Reputation Marketing is now a necessity. Part of having a positive online reputation is having at least 6-10 positive online reviews, (preferably in video form) and making sure your company brand presents a trustworthy, reliable, and credible image, everywhere your business appears online.

Online reputation marketing is one of the most effective forms of marketing today. Online reputation marketing is a combination of good public relations and savvy Search Engine Optimization (SEO) and marketing techniques, two marketing disciplines that require very different skill sets. Online Reputation Marketing will give you the edge that your business needs to brand you as a leader in your industry and crush your competition, resulting in greater online visibility, authority, and higher conversion rates, ultimately giving you more customers and increasing your bottom line.

Reputation has top importance in business. Reputation management helps you in building brand recognition while both building and maintaining a strong positive reputation.  You put a lot of effort in shaping your business and struggle to improve its online visibility. At times you feel that you have put in your 100% efforts. Yet, there are dissatisfied customers not pleased with your products or services and they publish negative reviews that often directly affects whether you will receive new customers.

For example, 97% 0f those aged 18 – 34 will consider online reviews in judging whether to hire a business. 88% of referrals from friends or family will search that business online to see what other people think about that business before calling them. With those and other impressive statistics, it becomes clear how essential a good online reputation is to any business.

Managing Online Reputation

Online reputation management is in part monitoring the status of your business on internet by managing the negative content that is destroying your reputation and using positive customer feedback to build or rebuild a good reputation. If you provide a great experience to your customers, they share it with their friends, the internet and the good words spread. If your business has good reputation, and you get the exposure online to make your target audience aware of your existence, your business will grow to generate more revenue.

Hence, every business should know what others are saying about you. Monitor the web by activating  alerts and automated or personal responses for all situations to catch a potentially bad review coming out or at least diffusing it through a variety of methods used by LocalAd Connection. See the negative content before it is published, react to it by engaging the dissatisfied customer to see if the negative experience can be resolved, or react to it in an accountable, responsible, reasonable and trustworthy manner, and manage searches for your business with links, proper and broad listings, and accurate business details on maps. Use customers’ feedback, testimonials and reviews to distinguish you from your competition in how you identify yourself and how customers view you. Read more here.

Effective online reputation marketing tools

You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away. Here are some tried and tested reputation marketing tools that LocalAd Connection has employed and you should consider:

5 Star Video Review Commercials- Satisfied customers write or give video 5 star reviews commending your business for the excellent service and value your company has given them. Some customers are uncomfortable being in the video or it is inconvenient for them to do so. No worries, LocalAd Connection specializes in producing 45-60 second video review commercials are a powerful reputation and branding strategy because we:
– Use professional spokes models
– We shoot in a Hollywood style studio
– We professionally edit and brand each video to position you as a market leader in your niche
– We promote your reputation by highlighting a 5 star review you have received
– We create primetime graphics and animation, as well as create an on-location view of someone reading about your 5 star reputation. Since Google acquired YouTube having such a video on Google+ and on your website will enhance your search engine results page (SERP) rankings. Moreover, 90 billion videos are watched each month and visitors will spend 88% more time on your website if it has video.

Benefits of a Good Online Reputation Management

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Reputation management on the web is not just about countering negative content and generating positive reviews. It’s about building a reputation that makes a brand synonymous with its core values and the primary needs of its target market. This is precisely why businesses need to have a comprehensive online reputation management strategy in place.

A solid positive reputation has several direct and indirect benefits for businesses:

  • A strong and well-managed online reputation ensures that businesses have a great first impression on their prospects. It focuses on building a positive brand image by identifying the key customer needs, desires, anxieties, fears, goals, motivations, and assurances while using them to build positive first impressions.
  • A comprehensive online reputation management strategy not only highlights the strengths of a business, differentiating your business from the competition, but also effectively counters any negative propaganda by its competitors and its own negative reviews.
  • A strong online reputation that increases trust, which translates into a higher chance of cold visitors turning into customers.
  • A good online reputation helps businesses establish themselves as perceived leaders in your industry and the “go-to” source for all industry-related problems. This helps businesses earn free media coverage and elevates them above the competition.

In sum, online reputation marketing is the single most important manner of advertising or promotion for both large and small business owners. Online Reputation Marketing and Reputation Management can be used either for increasing positive brand and keyword content driven search results or dissipate negative content that appears within search engines through brand or keyword searches, or both.  Online reputation marketing will ensure that positive reviews about you will dominate the online world! Online reputation marketing is a complex process, but it is also tantamount to your business’ success as much as reputation management.

Visit LocalAdConnection.com to see how online reputation marketing and reputation management can help your business increase its bottom line. Isn’t that really the bottom line?

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

 

 

 

 

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Secrets of Online Reputation Management (ORM)

Online Reputation Management (ORM) is one of the most dynamic activities online and one of the most difficult too. It is the only activity where you have little or no control over different situations and/or circumstances which can completely turn around all the hard work invested into a campaign!

An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Positive mentions, neutral mentions and negative mentions! These more or less rule the life of that person who is trying to protect your online reputation.

Let’s run through the aim of any ORM campaign:

– Ensure that the client get as much positive exposure as possible. Try and get as many positive mentions up in the top 10/20/30 results!

– If it isn’t positive, ensure that you have neutral content about your brand!

Neutralize the NEGATIVE content pieces !!!!

The easiest way to go about doing this is to ensure that you have positive/neutral content online talking about your brand. (Not that it is easy to do that!).

Also, since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The content creation involves having an exhaustive content plan in place and using various mediums including videos, blogs, articles, etc

. Does this Sound Similar to SEO?

The lines distinguishing both these services are becoming less distinct by each passing day. The objective of both SEO and ORM now align towards the creation of good, unique and engaging content. Content marketing remains the focus of both services. Reaching out to new people, gaining greater visibility and creating a stronger brand presence are extremely important. The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

SEO is Now Part of Brand Building.

Brand building is becoming a more integral part of SEO activity! ORM has by principle always concentrated on promoting the brand!

It seems that a new service package offering Branding + SEO + ORM is the call of the hour. Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience.

Your business reviews aren’t favorable.

Negative reviews high up in search results can become a sure-fire way to lose interest before you have even gained it.

What’s more, Google will highlight those reviews with stars making them stand out in search results.

Unless you have established an internal system of managing and monitoring your customers, in many cases, you’ll need to track down the original source, so follow the unflattering suggestions to their results pages. Sometimes it will be reviews on official sites like Yelp, and you can comment to tell your side and to offer a solution to the poster.

Other times it may be a blog, and that is when you have to contact them directly. Ask them to take down the review in exchange for offering up a solution to whatever is bothering them. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

If it is a reasonable person they should have no trouble doing this. Occasionally you may come across a troll, in which case legal action may be required.

In the meantime, or if this isn’t possible, you can bury those results with plenty of varied and high quality content and mentions across the web. Include a lot of social posting mentioning your name in that campaign.

An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

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LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078