How Online Reviews Can Make Or Break Your Business

Historically, word of mouth has been a powerful source for business referrals, and it still is today, but the Internet and online reviews has added a layer of information.

You should know that Bob will probably do some online research before reaching out to you– he’ll check out your website, read a few reviews and compare you to other potential like-kind companies.

Online reviews aren’t just for consumer products and restaurants anymore. These days, reviews are impacting revenue for all kinds of businesses and professional services including lawyers, roofers, loan officers, salons, boutiques, auto repair shops, rehab centers, doctors and everything in between.

What’s the big deal? We’ve uncovered the data, and the data tells us one thing– the power of online reviews shouldn’t be underestimated. Because reviews can hurt or help your bottom line, you need to know what people are saying about your business online.

With Jane’s recommendation and a few minutes spent online, Bob is able to form an opinion about you as a real estate agent before ever having met you. The majority of customers, like Bob, will read up to six reviews before forming an opinion of a business.

According to a Pew Research Center survey, as of January 2014, 87% of U.S. adults use the Internet and 58% of adults own smart phones. Worldwide, the United Nations reports 40% of the population is online. Who are the best bankruptcy lawyers in my area?

5 Reasons Online Reviews Matter for Your Business

1) 68% of consumers trust opinions posted online.

One of the most popular review websites, Yelp, has 207 million visits each month. Now factor in that customers are reading up to six reviews, both negative and positive, before ever having met you or stepped foot in your place of business. What is being said about your business should matter to you because it matters to everyone else.

I read it on the Internet, so it must be true.

2) 88% of consumers trust online reviews as much as personal recommendations.

That’s right; today, the vast majority of consumers trust the opinions of strangers on the Internet as much as their own friends. While an online review coming from an anonymous user, a review that lacks detailed information or one that doesn’t seem genuine won’t fall into this category, online reviews can be thoughtful, personal and thorough, much like an exchange between friends.

3) Customers are more likely to share bad experiences than good ones.

Sharing a bad customer experience online is an easy way to release frustration. Sometimes even more importantly, to a reviewer, is the idea that a bad review might save someone else from having a similar experience!

What we can take away from this fact is that it is important for you to proactively ask happy customers to leave online reviews too. Whether you helped Jane Doe buy her dream house or gave her the perfect haircut, let Jane know that you welcome and would appreciate if she could take the time to leave a review on your behalf. A bad review is bound to happen at some point, but wouldn’t it look nicer surrounded by a whole bunch of good ones?

4) You can turn a negative review into a positive review.

When a reviewer says something negative about your business, you have an opportunity to excel at customer service. Many review sites offer a reply feature. Often times after a business reaches out, reviewers will provide an update to their negative review and let people know what happened.

With the trust that your potential customers place in online sources, negative reviews have the potential to substantially impact your business. Reviews are influencing the opinions of potential customers, but they don’t have to be a permanent black mark on your digital record.

5) 72% of consumers say positive reviews make them trust businesses more.

Reading a bunch of negative reviews isn’t likely to make someone want to take a chance on a business. Reading a multitude of positive reviews provides a potential customer with a sense that the business can be trusted.

Summation

How do your online reviews tally up? Are people saying bad or good things about your business?

In short, people are forming opinions about your business based on what other people are saying, long before you even get the chance to meet them, so it’s your job to take an active interest and convert your online audience into new customers.

As the world exists today, you have to care about online reviews. Positive reviews can help bring in customers, negative reviews can turn people away and not having any online review presence can cause someone to feel like doing business with you would be a gamble.

People are looking for reviews and putting trust in those reviews, so it’s time to take a proactive role in the process– provide customer comment cards, send out surveys and ask happy customers to share a review. You may even consider providing a way for people to leave reviews on your own website so people won’t have to look any further to find glowing testimonials.

Now factor in that customers are reading up to six reviews, both negative and positive, before ever having met you or stepped foot in your place of business. What we can take away from this fact is that it is important for you to proactively ask happy customers to leave online reviews too.

Often times after a business reaches out, reviewers will provide an update to their negative review and let people know what happened. Reading a multitude of positive reviews provides a potential customer with a sense that the business can be trusted.

You need to know what people are saying about your business online because reviews can hurt or help your bottom line.

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

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Secrets of Online Reputation Management (ORM)

Online Reputation Management (ORM) is one of the most dynamic activities online and one of the most difficult too. It is the only activity where you have little or no control over different situations and/or circumstances which can completely turn around all the hard work invested into a campaign!

An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Positive mentions, neutral mentions and negative mentions! These more or less rule the life of that person who is trying to protect your online reputation.

Let’s run through the aim of any ORM campaign:

– Ensure that the client get as much positive exposure as possible. Try and get as many positive mentions up in the top 10/20/30 results!

– If it isn’t positive, ensure that you have neutral content about your brand!

Neutralize the NEGATIVE content pieces !!!!

The easiest way to go about doing this is to ensure that you have positive/neutral content online talking about your brand. (Not that it is easy to do that!).

Also, since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The content creation involves having an exhaustive content plan in place and using various mediums including videos, blogs, articles, etc

. Does this Sound Similar to SEO?

The lines distinguishing both these services are becoming less distinct by each passing day. The objective of both SEO and ORM now align towards the creation of good, unique and engaging content. Content marketing remains the focus of both services. Reaching out to new people, gaining greater visibility and creating a stronger brand presence are extremely important. The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

SEO is Now Part of Brand Building.

Brand building is becoming a more integral part of SEO activity! ORM has by principle always concentrated on promoting the brand!

It seems that a new service package offering Branding + SEO + ORM is the call of the hour. Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience.

Your business reviews aren’t favorable.

Negative reviews high up in search results can become a sure-fire way to lose interest before you have even gained it.

What’s more, Google will highlight those reviews with stars making them stand out in search results.

Unless you have established an internal system of managing and monitoring your customers, in many cases, you’ll need to track down the original source, so follow the unflattering suggestions to their results pages. Sometimes it will be reviews on official sites like Yelp, and you can comment to tell your side and to offer a solution to the poster.

Other times it may be a blog, and that is when you have to contact them directly. Ask them to take down the review in exchange for offering up a solution to whatever is bothering them. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

If it is a reasonable person they should have no trouble doing this. Occasionally you may come across a troll, in which case legal action may be required.

In the meantime, or if this isn’t possible, you can bury those results with plenty of varied and high quality content and mentions across the web. Include a lot of social posting mentioning your name in that campaign.

An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.

Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.

online_reputation_management

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078