Category: 5 Star Expert Interviews

Learn Why Your Customer Reviews are Crucial To Effective Marketing

Google Invests in CGC Reviews, Ratings & Testimonials

Consumer Generated Content (CGC) in the form of Reviews, Ratings, Testimonials and Social Media Posts will guide your target audience in their decision making process more than branding or simply Google search results.

While Google continues to update their search algorithms, it’s critical that marketers follow their lead and invest where Google invests– consumer-generated content such as ratings and reviews, questions and answers, testimonials and social media posts– giving websites an edge when competing for placement against competitors.

We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The companies that take advantage of this fact will win the race.

The success they found by utilizing reviews and ratings, product sampling, and additional forms of consumer-generated content, spurred the company to seek out additional opportunities to drive brand visibility in a unique way.

Search engines elevate site results with fresh content publication. Adding reviews to a product page typically results in a 15– 25% increase in search traffic. With every Google change and update, today’s search engine optimization (SEO) is no longer the science it was 9 months ago, which means SEO experts must evolve their approach to keep their pages ranking. Understanding Google’s current search dynamic is paramount to success.

Mobile devices deliver the technology that transcends the digital realm to support shoppers in the physical world. As much as 30% of consumers have changed their mind in the shopping aisle as a result of information gathered on their smartphone.

The voice of the consumer continues to rise as the most powerful and trusted content by consumers. It’s the next wave of feedback and innovation. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Moving well beyond traditional word-of-mouth marketing, CGC has transformed into a powerful, trusted, and essential form of communication between businesses and people.

Questions: What exactly can businesses learn based on all that information? How can they use this content to deliver better shopping experiences and build lasting customer relationships?

Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand. From ratings and reviews to social media content, photos and tweets, companies using CGC as part of their marketing tactics are experiencing more engagement with their customers resulting in more sales.

Increasingly, consumers trust the opinions of like-minded consumers more than they trust brand messaging. Research shows that 44% of millennials are more likely to trust experienced consumers over brands and three times more likely to use social media to find consumer opinions.

Brands, retailers and service providers must prioritize the content their consumers prefer to see: ratings, reviews, questions, and social posts written by actual consumers sharing their honest opinions– good and bad– on the brand, services and its products. Integrating this content into marketing initiatives is the best possible strategy to establish a connection with prospective consumers within your target audience.

Consumers_rely_on_Customer_Reviews_&_Testimonials

We know consumers place more trust and faith in the opinions of their peers than they do in those of brands. The voice of the consumer continues to be the most powerful tool any company can wield. The voice of the consumer continues to rise as the most powerful and trusted content by other consumers. As a result, consumer generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Consumers today want to know about brands, but they also want to know about the experience of engaging in a relationship with that brand.

 

LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
Call Us Today: (USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078

How To Build Authority Fast Interviewing An Expert YOU

Being an Authority Attracts Attention, Communicates Credibility, and Inspires Action

You’re not trying to get attention in a room of 100; you’re clawing for attention in a room of 10,000,000. Every day, people are bombarded with dozens of new emails, hundreds of social media updates, countless videos and an endless stream of podcasts to consume.

It’s a noisy world. Without authority, your voice is a whisper, almost impossible to hear over everyone else. But as a recognized expert, you don’t have to shout, because people come to you. They seek you out, join your world, and consume everything you have to offer. It’s good to have authority.

Well, who else other than you knows your business better than you? What if you had a video or audio recording of you as the expert discussing the top questions your targeted audience would love to have answered when considering to buy your product or service? Wow! All of a sudden you are educating your highly interested prospects on the very questions typically everyone considering becoming your customer has, which automatically positions you as the expert.

You can set off a psychological chain reaction that positions you as the respected source in your field by putting online YOU explaining either common questions, a case study to demonstrate the value your business can offer, different aspects about your services or products that differentiate you from your competition and makes you better, etc.

Not only will you enhance your ranking in Goggle or other search engine searches, but you will establish yourself as an authority in your niche, brand you as a leader in your field and dominate your competition that more than likely has none of these type expert interviews that we, as digital marketing experts are so proficient at in helping you accomplish this simple but valuable tool in your marketing strategy.

For example, a dentist, bankruptcy lawyer, roofer, and any other service provider might start with: “I’m often asked: How do you find the right (dentist)?” or “Here are the most important questions you want answered in finding the right (dentist) for you.” We assist you in preparing a script tailored to your business and in language you feel comfortable saying. Reveal and obliterate the myths of your industry. Proudly declare your tips, knowledge, experience, beliefs and vision. Stand firm and confident.

In sum, having you do expert interviews and publishing them online is a winning strategy to make you the expert, brand you as an authority and convert mere visitors to your website into clients, customers and consumers.

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Call Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078

Call Us For More Info: (954) 266-0078


 

 

 

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