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LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078
info@localadconnection.com
Look for them to specifically talk about that on their site if you're looking for an agency that's strong in branding and design. If an agency is strong in SEO or social media, you should be able to locate that prominently displayed on their site.
Focus on one niche.
You may ordinarily cater to multiple demographics, but for your holiday campaign, it's better to focus on one niche at a time. This will give you the chance to speak more directly, with more appropriate visuals, narrative devices, and wording in your campaign. This is especially important when you start focusing on empathy, which I address further down in this list.
SAFETY (or SAFE).
A viscous Nazi, played so well by Sir Laurence Olivier in the movie Marathon Man, asks over and over--" is it safe?" We demand safety from our products.
NEW
We all want new, even if it's not really all that new in reality. We want the next new phone model (which is why lines for the latest iPhone (see Trends in Mobile) span the block, despite having very few upgrades). We want new cars, new clothes, new shoes, new tastes, new smells, and we're willing to pay for it.
PROVEN.
When you have a brand new product, not a new version of an existing product, there's a hump that you need to get over. It's basically "buyer beware," because the customer is dealing with an unknown. They can wait to see what the reviews on the product or service are, or they can ask friends and relatives. One way to get over this hump is to provide the proof yourself.
DISCOVER.
Or when it comes to product packaging, it's worth trying. Discover is a promise of something more to come.
SAVE
If you don't want to save time or money, hands up. Exactly. Saving money is something that 99% of us want to do. Even the richest of the rich want deals, they just get them on more expensive purchases. If you can genuinely promise to save someone some money, you 'd be foolish not to point this out.
GUARANTEE.
This word is a safety net. Just think of the way you use it in everyday life, and you'll see it's power. "I guarantee I will be home by 5pm" is your way of removing any doubt. "I guarantee to pay you back tomorrow" is an unbreakable promise to make (even though it doesn't always work that way." In advertising, a guarantee is a promise made by a corporation to a consumer, and it's seen as solid.
Ultimately, customers' perceptions of the interactions they have with your company translate into their perception of your brand. What can you, as a marketer, do to improve the customer experience?
In addition, social media sites and video go hand in hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.
GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998.:119 Google launched its "AdWords" search advertising program in 2000 and introduced quality-based ranking allocation in 2002, which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.
Online video marketing is attractive to many businesses today for numerous reasons. Making videos and posting them online is fairly inexpensive. Plus, online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now.
We want new cars, new clothes, new shoes, new tastes, new smells, and we're willing to pay for it.
What's Your Google Score? See How Google Rates Your Business? A Grade of F failing : www.localsadconnection.com/report
At LocalAd Connection Agency in Hillsdale, WY we promise the best quality in: local client press releases
Other services we also offer to our consumers: are Market Research,Consulting Marketing also Consulting Services
Contact Us Today:
LocalAd Connection
1700 E.Sunrise Blvd Ste 1213
Ft Lauderdale, Florida 33304
(USA) 1-954-266-0078
info@localadconnection.com
